The Benefits of Investing in an Archos 5 Digital Media Player

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There used to be a time when portable digital media players were intended to play audio and video files only. The trend seems to be changing nowadays because manufacturers are trying to add additional functions into their portable media player models. Take, for instance, the new Archos 5 – this digital media player comes with integrated web browsing facilities. Connectivity to the internet is availed with the aid of Wi-Fi. Some other interesting pointers that make this particular product revolutionary and innovative will be outlined in the rest of the passages.

One of the best factors that deserve to be mentioned first is the touch enabled screen provided on Archos 5. Imagine browsing through the web using such a device! I do realize that many other media players now come with augmented facilities to connect with the internet. Nevertheless, Archos 5 is the first portable digital media player to make this distant dream a reality. The model is offered in three flavors – these models come with the 60GB, 120GB and 250GB hard disk space. There is widespread confusion regarding the “term” that must be used to depict the true functionality of the device.

While the manufacturer advertises Archos 5 as a “Wi-Fi enabled internet tablet”, some of the renowned reviews still portray the device as a portable digital media player. In fact, when you first see the device in person, you are going to commit the mistake of treating it as a GPS unit. Well, if you were thinking about on those lines, do not fret; because in the coming weeks, the manufacturer has promised an upgrade for Archos 5. This firmware upgrade will make the device to function like as GPS unit (similar to the ones, which are fitted into the automobiles).

A major gripe, which was depicted in countless review sessions of the Archos 5 (which was conducted by independent reviewers), is that the device is a fingerprint magnet. Well, we too experienced the same – the good news is the inclusion of a cleaning cloth along with the boxed product. Despite the screen being brighter than most of the modern portable media players, it could not suppress the glares. Although the manufacturer has included USB connectivity, interfacing the device with your computer is going to mar the user experience. Thoughtfully, the product comes with a proprietary USB dock that must be used whenever you wish to transfer media files into the Archos 5.

Support for many video and audio codec makes it a pleasure to use this device. One can also read PDFs and text files with the same. If you are bored, you can spend some time trying your interesting games. It is better to check the official website for the newest firmware – the manufacturer incorporates additional features into the Archos 5 via these firmware updates. The same device (although enabled via suitable software) also supports High Definition (720p) playback of the video. The average pricing starts from $249 and increases according to the storage size.

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Lessons Learned From A TV Appearance

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Since launching my first book Apprentice to Business ACE, I have been consistently profiled in the media. It’s been a fantastic vehicle to raise my profile, enhance my credibility and build my brand. Just recently I was invited on to Sky Business News and had the opportunity to answer viewer’s questions on branding and PR for small business. So I would like to share some lessons I learned from my TV appearance.

You Know Your stuff

TV hosts and producers don’t want to give you too much information about the questions. Why? Because they don’t want you to sound stilted and rehearsed when you give answers. You are generally there because you are the expert (or say you are) on that particular subject and because you do know your subject better than anyone else you will be able to answer questions spontaneously.

But you should think about some possible questions they may ask and prepare answers beforehand. Ask your partner or a friend to ask you a few questions and have a rehearsal ‘ practice. You can find out what angle are they taking? What are they expecting from you ‘ what are the question areas?

Research

Watch the program beforehand to get a feel for the type of show it is if you can. At least look up the website and perhaps view a video clip or listen to a podcast. Find out as much as you can about the program on which you’re being asked to appear ‘ is it live or pre-recorded? Is the audience completely general, or is it targeted at housewives or business people? Think about the points you could make which are most interesting, useful and relevant to that particular audience.

Arrive early so you can meet and chat with other guests, hosts, producers to feel a bit more comfortable and familiarise yourself with the surroundings.

Get to the Point

Do try and get to the main point of your answer quickly without wafting on. A short, sharp, interesting point works best in the media especially for television and will be easier for viewers to remember. If you don’t give enough information the interviewer will simply ask a follow-up question.

If you have something to promote (such as a book) keep it in mind and look for an opportunity to get your point across. All well and good being great media “talent” but you could use the opportunity to at least promote your business name. Try and be in control and use every opportunity to get your message across.

Have Something to Say

Be aware of the latest news, gossip or current affairs stories particularly that relate to your topic. Read the papers, listen to radio and be as informed as you can because you never know what might come up during the interview. If there are controversial issues in your area of expertise, work out where you stand, and what you should say. It is better to respond rather than say “no comment”. Don’t be afraid to put your point of view across. If you don’t know the answer, say so.

Make It Interesting and Descriptive

Make your answers more memorable by using real stories and descriptive words. Cut through the clutter with words that paint a picture in the mind of the listener. As an example in a radio interview I did, I told a story about a young journalist interviewing a well know media personality and used the word “hyper-bowl”, the media identity kindly corrected her and said the word is pronounced “hyper-bo-lee”. We made it a fun, interesting reference to the issue being discussed.

Friendly and Attentive

Remember that what you’re really doing is having a conversation. Listen to the interviewer’s questions. The host will appreciate your attentiveness. Use the interviewer’s name to make it more personable when answering questions.

If you’re doing an interview face-to-face use eye contact and try and interest the interviewer in what you’re talking about rather than thinking ‘ do I sound OK ‘ do I look alright on TV. If your eyes flicker around during a TV interview, you look uncomfortable, and possibly a bit shifty. If you keep your eye-line focused on the interviewer, you will come over as being in command of your subject. Just try and relax and take your time. And remember to smile, you will look and sound a lot friendlier.

Animation and Gestures

Be bright and buoyant in your answers. You need to be slightly more animated and larger than life. Pep up your delivery so that it is energetic and enthusiastic, rather than dull and low-key. Television is entertainment after all and broadcasting is a performance! The more engaging you appear the more interested and involved the audience will feel. It’s perfectly okay to move, rather than sitting stiffly and looking unnatural. Just be aware of exaggerated movements or unconscious movements such as flicking your hair or tapping your fingers. If you always ‘talk’ with your hands, like I do, that’s okay; just don’t over do it. Also be aware of knocking your microphone, movement or other sounds that may interfere. Look & Sound Good

Always take time to warm up your voice. You will come across as more articulate and authoritative. It will help prevent a “frog in the throat” during the interview. Sip room temperature water before and during the interview. Never drink anything too hot or cold and nothing with milk in it otherwise you’ll be constantly clearing your throat.

Dress well and look your best.

Take your cue from the presenters on the show you’re appearing on. Perhaps it’s business casual for a morning show or more business corporate for a news show. Wear make-up. OK guys maybe just a touch of powder to eliminate shine.

If you stumble, or slip-up, or use the wrong persons name like I did during my interview, just forget about it and move on. Even top TV presenters make mistakes.

Did I manage all of the above in my interview? Probably not. But the key is to relax and enjoy the interview as much as possible ‘ after all it is your opportunity to promote your business, product or service and hopefully raise your profile and profits.

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Television and Children – How TV Affects Your Child

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There is an ongoing debate about the effects of television on children. Some believe that TV has a lot to offer. It can educate, stimulate and entertain. If parents are discerning about what their child watches and how much they watch, there is nothing too harmful about TV. On the other hand, some experts say that any children under two should not watch any television. They feel that it hinders a child’s growth and development in many ways.

So before you sit your kids down in front of your huge plasma TV, have a think about what they are watching and how long they are watching.To get a look at both sides of the debate, lets break this discussion down in to the positive and negative effects of television on young viewers.

Positive:

  • Children can learn about numbers, letters, colours and shapes by watching quality educational programmes.
  • Children can learn about social interaction and manners on good quality dramatic and educational programmes.
  • For many parents of young children, a day at home is many hours to fill. Sometimes a familiar or appropriate movie or programme can provide a relaxing moment both child and parent.
  • Children enjoy the familiarity of a movie or show they have watched many times as much as they love to read the same book again and again.
  • Many movies and shows have a moral tale, and this can sometimes provide a helpful way for parents to introduce moral themes and ideas into their children’s lives.
  • Quite often a movie or show can provide the inspiration for games and creative play away from the TV. A child might enjoy re-enacting a favourite scene or character from a movie and carry on with this scene in their playtime.
  • TV and media is a way of life in this day and age. Children can benefit from being conditioned and familiarised with media concepts. It will help them participate in social and cultural events and discussions in their developing social and educational lives.

Negative:

  • Children under two can be negatively affected by television. It can stunt their social and mental development.
  • Too many hours in front of a TV can prevent children from interacting with their family and siblings.
  • Too much TV can become a problem for some children who engage in less physical activity because they prefer to watch TV.
  • Too much exposure to TV and screen media can make a child’s mind lazy in terms of using their imagination and brainpower in other areas of their lives.
  • When children watch TV they are being exposed to advertising. A lot of advertising is aimed specifically at young children. Ads target young ones and condition them to become loyal brand consumers as adults. Exposure to some ads could encourage poor eating habits and food choices.
  • Injudicious TV watching can expose children to bad habits such as smoking and drinking. It can expose them to violence and create a mindset of fear and aggression.
  • Watching TV can also instil in your children social stereotypes of race, gender and class.

With so many reasons for and against TV watching, it seems that the decision is best left up to the parent. A parent knows their own child and how best to manage their TV watching habits. Undoubtedly a discerning and vigilant attitude is essential when exposing young children to TV, so think twice before you sit you child in front of your beloved flat screen, HD TV.

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Sony KDL32EX403 Review: 32 Inch LCD Full HD Television With USB Media Player

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If you’re currently looking for the appropriate home entertainment system for your home, it’s about time you take a closer look at Sony’s new KDL32EX493 television system. The Sony KDL32EX403 offers superb features, a stylish external design which amazingly fits into place in any room, and an amazing price that’s truly competitive for an LCD television of its kind. Here’s a closer look at the amazing features of this Sony TV.

Main Features of the Sony KDL32EX403

The KDl32EX403 measures 32-inches, and features a black-piano finish, and offers sharp corners along with a stylish and classy look. This external design feature makes the TV set standout from other standard television models which offer full-high definition. The TV offers 1080p, 1920 x 1080 pixel resolution, which provides better images, and makes watching sporting events or movies, or even playing video games an exciting experience. You won’t need to adjust TV’s colour setting, because it automatically adjusts itself according the room’s brightness. This means you also need not worry of tiring your eyes, or feeling drowsy after viewing your favourite TV program. The TV set delivers 24 frames in one second, because it uses the vaunted 24p True Cinema system.

Excellent Audio System

The Sony KDL32EX403 also provides exceptional audio quality, which enables you to experience true-blue surround sound effect in your home. It has the S-Force feature, which requires that you don’t spend any extra cash to get other equipment to supplement your home theatre surround sound system. The TV set also provides you the option to stay connected to the Worldwide Web, because it’s Wi-Fi capable, and won’t require you to straddle numerous broadband wires, since all you need is a wireless USB device. You can also easily connect other electronic equipment on it, since it has our HDMI inputs, for easy plugging of PlayStation consoles, DVD or Blu-Ray players, and even mp3 players.

Freeview Tuner Lets You Connect To Over 50 Digital TV Channels

The KDL32EX403 also comes with a built-in Freeview high-definition Digital Tuner, allowing you to connect to over 50 free digital television channels, without paying a penny for subscription or monthly charges. The Freeview Tuner also allows you to conveniently view digital TV channels without having to install a decoder, or attach it to a satellite dish.

Ambient Setting Detects Brightness Levels in the Room

Another great feature of the Sony KDL32EX403 uses the built-in Ambient Sensing device, which detects the brightness levels in the room, and also adjusts the contrast levels to provide comfortable viewing. Because the TV set is equipped with the BRAVIA 3 Engine, it’s more than qualified to digitally enhance the depth of the colour and level of clarity, before you even view the screen. It also comes packed with a built-in S-Force surround sound system, which perfectly enhances the TV set’s audio output.

The best thing is that you certainly do not need to harass yourself by constantly adjusting the TV’s contrast or brightness settings frequently, because it actually takes care of all quirks automatically. And armed with a host of energy-saving features, the Sony KDL32EX403 not only cuts on your electrical consumption, but it also allows you to maximize the use of space at home.

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Media Exposure Is Marketing Gold – If You Know How to Use It

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At a glance:

  • Implicit media endorsements make you stand out from the competition.
  • It’s not advertising; it’s building credibility.
  • Maximize your exposure by posting it on your Web site and sharing it via social media.

A colleague of mine, who’s a former newspaper reporter, tells a story about a savvy attorney she knew. He’d tip her off whenever he had a particularly juicy case if she promised to include his name alongside that of his client in her story. Whether he won the case or lost it, people remembered his name and associated him with high-profile cases. He’d figured out that having his name in the paper bought him something no amount of advertising could: credibility.

For anyone trying to build a business, sell a product or get their book into the hands of more consumers, the implicit endorsement that comes from being interviewed by the media is what I call “marketing gold.”

Let me explain. Thanks to the Internet, you and every competitor you have, big or small, have the same chance to reach your potential consumers. So, what makes one business, one product or book more appealing than another? It’s endorsements from the media that make you stand out. Let’s face it – if USA Today has chosen to review your book, or refer to it in an article, it gives reason to believe there’s something special about it. If a doctor is quoted in the news about solutions to a particular health issue you’re dealing with – your instinct will be to check out him and his product first, because the media must consider him an authority to have quoted him.

When the media recognizes that you have something important to say, you gain credibility. This is the marketing gold I’m referring to: the endorsements from TV and radio show hosts, the editorial coverage in newspapers and magazines – and now, bloggers, news Web sites and followers on social media too. All these forms of recognition give others confidence you’re as good as you say you are. But, it’s upon you to use this “gold” as a critical part of your marketing to let people know these endorsements exist.

The return on investment usually isn’t immediate, which can be frustrating to people who expect a surge in business or a spike in sales with every media interview. That used to happen more often in the old days – I’m talking way back in the ’90s – when a radio talk show host might chat with you for 30 or 60 minutes and newspapers had twice as many pages to fill. It became apparent that when a client’s message clearly addressed an urgent public problem, along with their expertise and solution-oriented content, they could hit the jackpot.

From January to April, an IRS expert who spoke of resolutions to IRS problems or gave on-air tips on how to prevent IRS abuses would always see a huge jump in book sales. Or, the health expert, who got on the air during flu season and explained why his health program would make them feel better faster would sell a ton of product.

But the old days are gone and here we are in 2012. Today’s talk radio interviews are brief – 7 to 10 minutes in the larger markets – and newspapers have no space for full feature stories on interesting entrepreneurs and writers. There are far fewer opportunities to grab an audience for a significant length of time.

So how do you grow your investment in PR? Marketing your media exposure is a strategy that pays big dividends over time – but requires an effort from you.

  • Your Web site should prominently display your endorsements: “As seen on CBS,” “featured in the Louisville Gazette,” “heard on WFLA radio.”
  • Don’t forget to mention the media coverage to your Twitter followers and Facebook fans, too. The third-party endorsement will help you build more contacts, because people like knowing who the experts are and following them.
  • Use the media you’ve obtained to help you gain more TV, radio and print exposure. It serves as credibility for journalists as well and they will be more likely to want to interview you if you’ve already been vetted by other media professionals.
  • Let your personality shine online and respond to journalists and followers alike with interesting commentary and insights – not pleas to buy your book or product.

Yes, it takes work, a strong theme and a message that resonates. But if you invest wisely, you’ll grow rich in marketing gold.

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Satellite TV – Is It Right for You?

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Satellite TV is one of the most prominent options in today’s market for entertainment. Local television programming has become one of the least favorite options of television viewers. Even cable service can be limiting. However, many turn to big network providers as a way of getting more channels and improved overall service. Before you consider installing any of these systems into your home, there are a few things to take into consideration. Keep in mind that these companies offer changes all of the time.

You Don’t Have to Make the Decision on Your Own

Perhaps one of the most important things people should know about satellite TV is that they do not have to decide whether to use this service on their own. Rather, they can find experts who can offer a consultation. The consultation will involve looking at your location, your product option choices, your viewing habits and other things to determine what is really best for you.

Why do you need this type of professional service? In many cases, companies are happy to trick you or to make it hard for you to compare products offered. For example, you may find yourself confused as to which company has the better deal. You may be worried about the quality of the service you will get in your specific area (since this can change from one location to the next.) You may be worried about the installation process as well as what it may entail. All of these things can add up quickly.

Who Is It Right For?

There are key advantages to using satellite TV as your choice. If you are unsure if it is right for you, consider the following things.

– Do you want to have access to more television channels? More so, is there a channel that you want to have that is not available through your local cable provider?

– Are you looking for a lower cost? Oftentimes, this type of service is less expensive than using traditional cable television, especially if you want access to more channels and specific types of channels.

– Are you okay with having a dish and managing it? Though some say these are less reliable, they do not have to be with proper installation.

There are many questions to ask when considering whether satellite TV is the right option for you. Keep in mind that everyone’s needs are different. There is not one service that is better for everyone. However, there are many ways for you to learn about your options in programming and costs. Consider your viewing habits. How will they change once you have this type of service compared to what you are used to right now?

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Multi-Media Systems for Home Televisions

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If you have a PC or laptop that has XP Media Center Edition, or any premium version of Windows Vista or Windows 7, you already have the tools you need to start building your own home media system. With your own multi-media system, you can control your music and TV with one remote control or your mouse.

Its designed to play your videos and music from your own hard, drive, any location in your home network, or any optical drive it has access to. Media which is managed by Windows Media Center can also be forwarded from your home network to TV sets when you add a Windows Media Center Extender or an Xbox 360.

Add a TV Tuner card to your system, and you now have the ability to play back and record your favorite TV shows in HD or Digital Cable. The recordings can be saved in DVD form, or they can be transferred to a portable media player.

WMC can add your music into the mix through the use of RCA type cables from devices such as cassette decks or video recorders, microphones, and other inputs. Windows Media Player also organizes music on your computer. Unless you specify another location, the music files are stored under My Music, and are arranged in alphabetical order. You can make your playlists so you can hear the music in any order you wish. Windows Media Player allows you to pause, fast forward, or rewind and repeat the music just like any other media player you have used in the past.

WMC can also play back video from URL’s when you add a third party plug-in, and this also allows you to access server and client side playlists on your network. Media Center also supports all FM tuned radio stations so you can tune into your favorite radio show anytime you like. You can also synchronize your smart phone and other portable devices with Media Center.

Windows Media Center is the place to start synchronizing your very own home multi-media center. With the recent release of Windows 7, Windows Media Player has been revamped and now has even more options for making your music and TV experiences the very best ever.

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Boost Your Sales With Local TV Commercials

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Toronto has had a long list of successful TV commercials over the past decades, and these TV commercials have greatly influenced consumer behavior. Television is a powerful and effective medium in introducing products or services to the masses.

Among all forms of media, television still has the highest penetration rate. In Toronto, people from all walks of life have easy access to television. According to the Canadian Television Bureau, in 2010, male and female adults who live in the city – specifically those aged 18 and above – spent an average of 27 hours per week in front of the television.

Moreover, in the same year, the total reach of television in 2010 during primetime, which covers the hours between 7 to 11pm, has gone up to 98%. As a result, Canadian TV has a 29.5% share in net media revenues. This is the largest share among all media, including the internet. These facts only prove that TV still has the most power or reach when it comes to generating sales.

In essence, the commercials Toronto TV stations screen, or TV advertising in general, serves both producers and consumers through several functions. First, they create the demand for advertised products and services for targeted market groups in the locality. Next, they create competition between advertisers that offer the same kind of products or services. They also educate consumers about products and services available on the market. Finally, they change consumer behaviors and attitudes towards certain products and services.

The commercials Toronto TV stations screen can also have extra functions depending on what product or service they are advertising. In previous years, it has become a practice for big corporations to launch their social responsibility campaigns through television. These campaigns are made primarily to remind or educate people about certain aspects of social responsibility without necessarily selling a product or service.

In conclusion, television as an advertising medium, specifically the TV commercials Toronto producers make, does not only effectively function to boost the sales of a certain product or service but also to influence consumer attitudes in terms of preferences and information management.

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A Happy Medium With Satellite TV

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Most children love television. This is a commonly known fact and it is an issue that parents can struggle with. While many people enjoy television, there are a lot of negative things said about the damaging effects that too much television watching can have on the brain, especially those of developing children. Fortunately, a lot of television programs have adapted to this concern and there are more and more educational shows available than ever before, especially for individuals with satellite TV. The large array of channels means that parents and children can watch programs together, bonding and learning at the same time.

Channels like Disney and Nickelodeon have cartoons that teach children how to count, read, and even learn Spanish. Even programs that do not have blatantly obvious lessons like adding and subtracting still try to teach children a lesson. Many shows are filled with entertaining stories that revolve around a moral that they want to convey to the child audience. Having a giant purple dinosaur that they love tell them to be nice to other children in high definition will get the point across much better than having a parent or teacher lecture them about right and wrong.

Aside from cartoons there are plenty of educational channels that children and adults can both benefit from. Watching the “Planet Earth” series together could open up the eyes of everyone in the family to different parts of the world and animals that they never knew existed. The variety of shows that satellite TV makes available can have a whole family traveling back in time together, learning about the city constructs and social practices of 15th century England or taking a virtual tour of the Roman Coliseum. Television has the unique ability to making learning more fun and interesting than the average day to day textbook.

Watching cooking shows, music videos, and travel shows can expose children to different cultures around the world. While all of this is good, not all of the material on television is suitable for children, but luckily parents can block certain channels from being accessed by kids. Being able to monitor which parts of satellite TV a child has access to increases the chances that their relationship with the TV will be an educational one. Just like adults, kids can travel the world from the comfort of their home using nothing more than their remote control.

While it is still not a good idea to leave a child in front of the television for hours on end everyday, letting them watch some truly educational programs could inspire them to get out and do something. Watching a great soccer game could motivate a child to head outside and kick a ball around, or hearing the announcer in another language could spark an interest in learning a second language. The wide variety of programs that satellite TV provides means there are multiple lessons to be learned and a vast amount of information for children to absorb. The television does not have to be viewed as the enemy of a developing child’s mind.

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What is Dish Net TV and What You Should Know Upon Subscribing

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Currently there are two major dish net TV providers in the US, Dish Network being one of them. Almost all that people know about Dish Net TV is that it provides high quality signal and hundreds of channels. In this article I will explain in more detail what exactly that is in order for you to be able to make a more informed choice when you are subscribing.

Digital network or dish net TV defines a set of communication media enabling telephonic media to handle voice and video. Initially this media was only used to transfer voice from the source point to destination point. But now days, many other features such as video conferencing, chat through voice, etc. are also a part of these networks’ services. The more general term associated with digital networks or dish net TV is integrated service digital network or ISDN. ISDN is a circuit based network system mainly aimed to remove the draw backs of an analogue phone. A digital network and analogue networks differ in many ways.

Analog networks operate upon waves of varying frequency and the digital ones work up on series of binary digits often called bits that indicate the respective on and off sates of the communication medium. This results in better voice quality, minimized attenuation and disturbance free environment for effective communication. It is a way of communication for high quality and low latency sound signals. Another form of high quality digital network service is Broadband Integrated Digital Service Network (BISDN). This service is employed to handle large no of tasks at the same time. Thus a digital network is effective way of modern day communication.

In the article I explained what this type of networks are and what they offer. Now that you have the knowledge you can make a far better decision when you decide to get one for you home/office.

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