How Television Is an Effective Medium of Advertising?

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Television Advertising is one of the most effective means of generating awareness about a brand, service or business amongst the target audiences. For years, television has been an entertaining medium for the masses simultaneously educating them about various brands in the market place. Television Advertising is advantageous over other mediums of advertising as it provides audio-visual effect on audiences. The brand message is familiarized to customers through sound and visual effect that provides an immediate and lasting impression on audiences’ mind. Two significant advantages of brand advertising through television media are provided in the following paragraphs. Take a look-

Presentation of the brand message with a good storyline- Every advertising campaign is based on a storyline. However, this storyline is presented in such an interesting manner through television media that provides customers a strong impression about the advertised brand. Enhanced by sound and visual effect, brand commercial is presented like a mini film. It is because of this reason that brand commercials through television media are referred as ad-films. Through television media, the brand message is delivered within a minute in an interestingly exciting manner to customers. Though it requires a great deal of creative input and implementation to telecast a television commercial, the impact provided by television ads are better than other advertising channels.

Provides mass appeal to target groups- Television is the most effective medium of advertising to provide a mass appeal to target groups about any brand. Almost every individual loves watching television during leisure hours. The brand commercials that are telecast during serials, movies or particular shows provide a rich appeal on target groups. Customers also fondly remember the brand jingles with which most of the brand commercials usually end. Besides they also become aware of various brands and their updated features and benefits. This awareness later helps them to decide whether they should buy that particular product or not.

Amongst the various means of brand promotion, Television Advertising provides immediate impact on target groups. The brand message is presented in an attractive manner enhanced by the audio visual output of the commercials. Maximum numbers of customers depend heavily on television media to keep themselves informed about the launch of new brands or the updated features or benefits of existing old brands. Credibility is also an important attribute of brand advertising through television media. Any brand commercial through television media is meant to be entertaining and informative to enhance the interest of prospects. However, as mentioned above, the message should be credible and should also relate with the features of the brand. Flaunting about the brand through with a credible aspect is one of the secrets behind successful advertising practice.

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WD TV Live Hub

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WD TV Live Hub With 1TB Hard Drive

What is the WD TV Live Hub? It is a convenient and easy way to funnel all those media files into one central location and watch them directly from your TV. Not just the files on your computer, but it also streams directly from the internet. And when you have all of your files accessible to the WD TV Live Hub, you can then stream it to any other location in your house that’s set up to handle the media stream. It even handles sending out several streams at one time. Think of it as a mini media server under your TV. But what really sets this apart from the rest of the streaming field is its onboard 1TB hard drive. Let’s break down the features.

WD TV Live Hub File Support

When Western Digital set out to make a device of this kind they no doubt wanted to learn from the mistakes of some of the competition, namely Apple TV’s lack of file support. So here are the files that the WD Hub can handle.

Video

AVI (Xvid, AVC, MPEG1/2/4), MPG/MPEG, VOB, MKV (h.264, x.264, AVC, MPEG1/2/4, VC-1), TS/TP/M2T (MPEG1/2/4, AVC, VC-1), MP4/MOV (MPEG4, h.264), M2TS, WMV9

Audio

MP3, WAV/PCM/LPCM, WMA, AAC, FLAC, MKA, AIF/AIFF, OGG, Dolby Digital, DTS

Photo

JPEG, GIF, TIF/TIFF, BMP, PNG

This is very convenient if you have collected a number of odd and different files from multiple locations lost in a sea of folders just sitting on your hard drive. (You know you do.) Well this can assist in sorting it all out very handily, and who knows, you may even rediscover some old videos you loved when you first saw them but simply forgot you had them.

Streaming

A computer is not necessarily needed in order to benefit from the WD Hub. It connects to directly to the internet and gives you access to online services. Here are some of them in no particular order.

Netflix, Blockbuster, YouTube, Pandora, Facebook, flickr, Live 360, Media Fly, AccuWeather.

Storage Capacity

There are several other devices on the market that are similar to this one. But as I said at the beginning what really sets the WD TV Live Hub apart from the rest is the onboard 1TB Hard Drive. How much can 1TB hold you may ask?

  • Up to 285,000 digital photos
  • Up to 250,000 songs (MP3)
  • Up to 25,000 songs (uncompressed CD quality)
  • Up to 76 hours of Digital Video (DV)
  • Up to 440 hours of DVD quality video
  • Up to 120 hours of HD video

Now that’s a lot of time spent in front of the TV. And just how will you get all those files in and out of the WD Hub? On the Hub itself it has Gigabit Ethernet, front and back USB 2.0, HDMI 1.4 (that’s the latest version), Composite A/V, Component video, Optical audio. The only thing you need to supply is the cables. All this for around $200.00.

Final Thoughts

Now this isn’t to say that Western Digital has come out with the perfect device. While the navigation is fairly straight forward and easy to use it still takes a bit of navigation to find what you’re looking for. All in all though it’s a solid product with good support from Western Digital. After a little bit of set up you’ll be watching movies, looking at photos and going through all those forgotten files on the big screen.

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Dish Network Vs Direct TV

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When it comes to satellite television programming, your choice usually comes down to Dish Network vs Direct TV. By comparing these two satellite television providers, you can find the one that works best for you and your television viewing, so that you make the most of the money that you spend. Where do you begin your comparison of Dish Network vs Direct TV?

You will first want to compare the number of channels and the type of channels that are offered from each satellite provider.

Here is the basic rundown of the offerings of each service. For around $40 per month, Dish Network offers a satellite package of 100 top channels with the local channels. For the same amount, Direct TV offers a package of 140 top channels and includes 50 XM Satellite radio channels as well. This price for the Direct TV includes local channels as well.

By comparing the offerings for each price that fits your budget, you can find the right satellite provider for you and your needs.

Another comparison that you will want to make is the price of the components that are needed to get the satellite programming.

For the most part, these components are offered free if you sign up for service for a particular length of time, but sometimes there is a rental fee that is associated with components, which can cause your monthly fee to be more than the programming cost.

Be sure that you read the fine print of your contract to be sure that you completely understand the terms, so that there will not be any surprises.

Customer service is much the same for both companies. They each offer a 24 hour a day, seven days a week customer service line, which will allow you to get in touch with them any time that you need it.

Dish Network is ranked #1 in customer service for cable and satellite providers, but Direct TV is right behind them at #2. This shows you how much they value their customers and work to keep them happy versus cable providers.

One thing that Direct TV offers you that Dish Network doesn’t is some really cool sports viewing ability. This does cost extra, but the bird’s eye view and extra features that you get from these packages may be well worth the additional cost.

The sports that offer you these amazing views are NASCAR, NBA basketball, major league baseball, NFL football, hockey, and more. If you are a sports fanatic, then you will want to consider Direct TV for this programming.

When comparing Dish Network vs Direct TV, you will want to include those parts of television viewing or features that are important to you. If price is your main consideration, then use this as the main comparison. If sports are your thing, then use sports as your main comparison.

By customizing your comparisons to your viewing and needs, you will find the right satellite programming option for you and your needs.

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Digital Media Players

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In this growing world, technology is growing at a super speed and the media player is becoming the most important alternative of using information and storing with CD players and computers. You will find that these players must be available in every household item. The strong advantages of these devices are convenience, people can store a large amount of information right in their hands.

Modern people have stronger interest in the latest technology because they usually have disposable cash in their hands. Educated and young customers should buy these products with wisdom. It’s important to make comparisons between different types of devices and choose the device that meets the individual customer’s needs.

People can use these players are used for playing songs such as audios and videos and to store information. In CD players you can store as much as 30 songs and no more, and you have to change the CD every 20 to 30 songs in the CD player, so it’s better to go and choose digital player. On the other hand, digital media player can hold thousands of music files at one time and play them. The number of songs really depends on the amount of memory space available on the device.

The more gigabits the digital media player holds, the higher the price. The digital player can have 2gb, 4gb and 8gb that can hold songs somewhere between 300, 800 and 1500 etc. And you can store at least 10 hours of video space in 4gb player. Some people want to play all types of files and on the other hand, some people remain stuck to certain types of files. As compared to mp3 device the mp4 device is relatively new one. The new name means the next version of digital media player.

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How To Buy a TV Unit

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Consider the height of your TV Unit; when you are sitting on your sofa, you want your eyes to line up with half to two thirds up the screen. For example, for 40″+ TV’s, it is best to look for units that range in height from approximately 300 – 550mm. There are, however, exceptions to every rule; if you have a very specific space or need for your TV then there are many options for higher or very low units.

> Practicality & Style

You will need to decide how much storage you will need for your components and DVD’s etc. Make sure you measure your components before going shopping. Also think about what kind of look you want; do you mind if your components are on show or do you want them to all be hidden behind doors or glass? If they are going to be hidden, it’s important to make sure that your remotes will work through the glass/ doors.

Are you planning to have your TV sitting on top of a TV unit or are you going to have it mounted to the wall? These are good questions to ask yourself in order to be able to narrow down your search. This will also help you to decide on what style you are after for your space.

> Space & proportion

If you have a large sitting room with a large sofa, balance it out with a long, narrow TV Unit. If you have the space, a wall unit can be a great way to incorporate your TV and media equipment neatly while becoming a feature for your home.

If you have a small space to fill, a simple unit with practical drawers and media storage will do the job nicely. Look for designs that are fuss-free with no handles as to allow it to blend with your room and other existing furniture.

The key to displaying your TV is to either centre it on a slightly longer unit or display it off-centre and balance it out with tall accessories or a floating shelf. These two options ensure the TV will look proportionate, no matter what size you decide to go with.

42″ TV

42″ TV’s look great centred on smaller units to balance out the proportions of the TV. With smaller TV’s, you also have the option to place it off-centre on a longer unit and balance it out with floating shelves, an artwork or tall decorative items.

– 1.0 – 1.8m wide units.

– Compact, practical and simple style to accommodate components.

– See: Small Basso, Sola, Prima 1.8, Small Padova, Astro.

46″ TV

46″ TV’s are best suited to TV units that range from 1.8 – 2.2m. This allows enough space either side to look visually balanced in a space. Slightly larger TV units also offer more storage for media and accessories like DVD’s and CD’s. –

– 1.8 – 2.2m wide units.

– Sleek, proportionate and great storage for DVD’s and extra components if required.

– See: Prima 1.8, Mezzi, Quadrato, Moby, Basso

55″+ TV

When you have a larger TV to accommodate and you have the space, you can choose between a long, low unit or a wall-unit. It’s a great idea to balance such a large TV out with hanging cabinets or shelves.

– 2.2 – 3.6m wide units

– Compact, practical and simple style to accommodate components.

– Wall Units that incorporate media, decorative display and practical storage.

– See: Prima 2.4, Moby, Puma, Alta

– Or Wall Units: Viano, Genova

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Booming: Television News Channels in India

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News programmes have suddenly become hot property and are vying for attention with other popular programmes telecast in different channels. All major television broadcasters are including at least one news channel to their bouquet. The biggest headache for launching a satellite channel is programme software for round the clock. In this juncture, newsgathering is a major task for the 24-hour news channels. To cater this task, the emerging electronic channels have always made an attempt to cover all the incidents irrespective of position, location and time. These channels not only revolutionized the concept of news on Indian television but also changed the news formats. Before 1990s, Doordarshan had monopolized newscast on Indian television and also turned the news programs into a dowdy exercise. Now the private channels made the news an essential commodity like food, cloth and shelter. The strong point of all today’s news bulletins is their topicality, objectivity, glossy editing and high-quality visuals. News has traveled a long way from the DD era. From Local events to International events, breaking news to news analysis, television soap to page3 news, every happening comes under purview of news. In this article, we have covered some significant changes in news broadcasting in India before and after the Gulf War.

Indian Television – Flash Back

Television in India is undergoing significant changes in the current liberalized environment. To understand these changes, one needs to have some brief idea of the road covered by the television channels so far. The journey started as an experimental basis with a financial grant from UNESCO in 15th September 1959. The makeshift studio at Akashvani Bhavan in New Delhi was chosen for location of the experiment. The experiment started with one-hour program, broadcast twice a week, on community health, citizen rights, education and traffic sense etc. As far as news is concerned, it was launched exactly six years after the inception of television broadcasting. Daily one-hour program with a news bulletin was served to the Indian viewers. But one major drawback of television was that you could not enjoy the original colour of the objects because of black and white transmission. First multi-color programme was the Prime Minister’s address to the nation from Red Fort in Delhi on India’s 35th Independence Day. In the same day, DD National channel was launched. The aim of launching the National channel is nurturing national integration, and inculcating a sense of pride in Indians. Indian viewers also enjoyed the colored version of the Asian Games hosted by New Delhi in their drawing room. The coverage of major events and different occasions lend a big hand behind the infiltration of television signals to the nook and corners of the subcontinent. Indian Government had taken all possible steps to expand the television broadcasting demographically and geographically. In 1983 television signals were available to just 28% of the population, this had doubled by the end of 1985 and by 1990 over 90% of the population had access to television signals. In 1984, DD Metro channel was added to provide an exclusive entertainment for the urban viewers. In the beginning, this channel was confined to metropolitan cities.

As a public broadcaster, Doordarshan presented the news in naturalized manner. All controversial issues were pushed under the carpet. The ruling government had a strong hold on the television broadcasting. Doordarshan news bulletins were unable to provide the international news to the national viewers. Objectivity had been the first casualty as news was invariably slanted to suit the party in power. The news was liberated from the confines of the DD newsroom and gained in objectivity and credibility when New Delhi Television (NDTV) produced ‘The World This Week’ in 1988. Everyone was waiting for the Friday night to watch ‘The World This Week’. This was the only India-based programme, which looked out at the rest of the world. The World This Week was the best current affairs programme on the international scenario and carried good stuff of news, which the regular DD news was failed to carry out. This program is ranked as one of the country’s finest and most popular television shows. In 1989, NDTV produces India’s first live televised coverage of the country’s general elections. The critical and commercial success of the coverage sets a new standard for Indian television. After the Gulf War the media panorama has changed forever.

Golf War – The Catalyst

Post-1990 satellite television in India has become transnational in nature. It coincided with the entry of multinational companies in the Indian markets under the Government policy of privatization. International satellite television was introduced in India by CNN through its coverage of the Gulf War in 1991. In August 1991, Richard Li launched Star Plus, the first satellite channel beamed the signal to Indian subcontinent. Subhash Chandra’s Zee TV appeared in October 1992. It is India’s first privately owned Hindi channel to cater the interest of Indian viewers. This ignition followed by Sony and a little later by domestic channels such as Eenadu, Asianet and Sun TV. Entertainment programs had begun to occupy center stage in the organization’s programming strategies and advertising had come to be main source of funding. Doordarshan’s earlier mandate to aid in the process of social and economic development had clearly been diluted. Doordarshan had faced a stiff competition in news and public affairs programming with international channels like BBC and CNN. Doordarshan planned to sell some slots for news programme under sponsored category. In February 1995, NDTV becomes the country’s first private producer of the national news ‘News Tonight’, which aired on the country’s government-owned Doordarshan set a new landmark for Indian television because of its on-the-spot reporting with pertinent visuals. In the same year, TV Today Network occupied a 20 minutes slot in DD Metro channel and aired a Hindi and current affairs programme ‘Aaj Tak’. This programme became popular for its comprehensive coverage and unique style presentation by Late S. P. Singh. Still we remembered the sign-up message “Ye Thi Khabar Aaj Tak, Intizar. Kijiye Kal Tak”. Large number of viewers across India had been watching Aaj Tak as a daily habit because of its innovative style of news presentation. Besides that Nalini Singh’s five-minute fast paced, condensed daily news capsule Ankhon Dekhi, TV Today Network’s Business Aaj Tak and Newstrack was aired on the Metro channel of Doordarshan. This is the period when satellite channels concentrated on entertainment programmes for their respective channels. Doordarshan was still ruled the most wanted area ‘news’.

Major Players

Doordarshan’s monopoly was broken in 1992, when private television channels infiltrated into the Indian boundaries and entertain the viewers as much as possible. In the beginning of 1990s, the private channels offered only entertainment programmes. The entertainment programs include family drama, comedy serials, children programmes, cartoons, movies, talk shows, recipe shows, musical concerts, non-fiction programmes etc. Private entertainment channels added some infortainment programmes to their Fixed Point Charts (FPC). Keeping the demand of infotainment programmes in mind, the media houses started to produce news magazines, entertainment magazines and news programmes for different channels. India’s premier business and consumer news broadcaster and a leading media content provider, Television Eighteen India Limited (TV18) started India’s first ever entertainment magazine ‘The India Show’ on Star Plus in 1993. This emerging media powerhouse provided prime time television content to almost all leading satellite channels in India including BBC, Star Plus, Sony Entertainment Television, Zee, MTV and Discovery. After The India Show, TV18 produced a weekly business news program India Business Report for BBC World. Indian viewers had very limited options (like public service broadcaster Doordarshan, BBC and CNN) for watching the television news. For televised news, the viewers had to watch Dordarshan and some international news channels like BBC or CNN. In this race to provide more news, more information, Zee Television jumped into the battlefield by launching the news channel Zee News in 1995. This News and current affairs channel revolutionized the way news was delivered to the viewers. Since its inception Zee News has endeavoured to be the fastest to provide news, working towards a single goal of Sabse Pahle (Always First). The other round-the-clock news channel, the Murdoch-owned Star TV beamed its exclusively 24-hour news channels, Star News in 1998. Star made a contract of five year with Prannoy Roy-owned NDTV (New Delhi Television Company) to provide news content for this news channel.

The untiring exhaustive coverage of the Kargil war between India and Pakistan gained more publicity and attracted more viewers towards the electronic channel. This televised conflict also sets a news benchmark for wartime journalism. During the Kargil war, common citizens witnessed how their brave Jawans fought despite in hostile conditions and watched the war front live by the exclusively news channels, Star-TV and Zee-News. The live coverage of the battlefield helped to create a euphoria of patriotism among the Indian masses, which later facilitated into collecting huge funds for the welfare of the families of Kargil martyrs. Every news programme draws the attention of large number of viewers but Kargil war attracts private broadcasters to invest more money in the broadcasting business by launching a news channel. In November 1999, TV18 entered into a 49:51 joint venture with CNBC Asia to launch CNBC India. TV18 is the sole program provider to CNBC India, and produces 12 hours of local content per day on this 24-hour satellite channel.

After the huge success of news programme ‘Aaj Tak’, TV Today group launched a 24-hour Hindi news channel with the same name ‘Aaj Tak’, in December 2000, which covers India with insight, courage and plenty of local flavour. Within 11 months of its launch, Aaj Tak emerged as India’s number one news channel and was awarded Best News Channel award from Indian Television Academy Awards. Some mega events apart from regular interesting items (such as Kandhahar hijack, September 11 attacks, Afghanistan war, attack on Parliament, Iraq war, Godhra carnage and riots) have driven up the viewership. As time passed, NDTV’s five years contract with Star group for outsourcing of news and related programming expired on March 2003. With the expiry NDTV forayed into broadcasting business by simultaneously launching two 24-hour news channels; NDTV 24X7 – English news channel and NDTV India – Hindi news channel, which targets the Indian diaspora across the world. News crazy Indians received more news at faster speed from different channels. Any unusual happening can be caught by the television camera anywhere form Rastrapati Bhawan to bedroom. The power of TV journalism was become more visible by the major sting operations like Operation West End and Shakti Kapoor Case. This style of investigative journalism has brought about a change in the way we look at news, amidst new notions of editorial freedom. The world’s largest family ‘Sahara India Parivar’ launched a 24-hour national Hindi news channel, Sahara Samay, in March 28, 2003. It is the first ever city-centric satellite news channels covering 31 cities in India with their own city news bulletins. Keeping the demand of news in mind, the Union cabinet approved the proposal to convert the DD Metro to DD news in a meeting held on 3 October 2003. Consequent to these decisions, DD-News channel was launched on 3 November 2003. You might have noticed that the news channels are language specific. But DD’s news channel contains the round the clock news bulletins in Hindi/ English are also telecast twice a day on the National Network of DD National.

‘Aap Ki Adalat’ fame Rajat Sharma, Sohaib Ilyasi, the man behind the highly successful ‘India’s Most Wanted’ and Taun Tejpal, editor-in-chief of Tehelka roped together and launched a free-to-air Hindi news and current affairs channel India TV on May 20, 2004. Indian viewers had more expectations from this channel. The much-awaited news channel hopes to set itself apart from the existing ones by setting new benchmarks of responsible journalism. Speaking on the occasion of the launch, Rajat Sharma, chairman, India TV, said, “We aim to change the way broadcast news reporting is being conducted in the country. India TV will set new benchmarks by maintaining international standards of responsible and credible news reporting. We will stay away from graphic depictions of violence and sensationalism of news. We will uphold the viewer’s right to correct information and their right to truth and verity. India TV is not just a news channel, it is a movement.” NDTV as a pioneer in Indian television news, set to create a fresh revolution in high-quality business news with the launch of NDTV Profit. NDTV launched this 24-hour business channel on January 17th, 2005.

There is no saturation point in launching of news channel, just booming like sky as the limit. Entertainment channel to infotainment channel, infotainment channel to news channel, news channels to business channel and Business channel to lots more. Now the satellite channels become more topicality with international standard. When we are talking about topicality, CNBC TV18, the only business channel, continues to be the medium of choice for India’s decision makers, affluent audiences across the country since 1999. It has set the pace for the growth in number of television channels by launching a 24-hour consumer channel in Hindi called ‘ Awaaz’. This news channel focusses on empowering consumers on decision-making related to investment, saving and spending. All the programmes are catering to consumers across different walks of life, which included personal finance; variety of markets including commodity, stocks, savings etc.; small businesses; education & career guidance; and verticals like health, shopping etc.

Another news channel was finally launched into the already cluttered news space in Indian television. Jagran TV Pvt Limited’s news channel, Channel 7 up-linked to the air on 27 March 2005. The channel has been set up to cater to the vast Hindi-speaking audiences, already being targeted by a slew of news channels. Channel 7 developed every programme with a bid to cater to all types of audiences and not just pre-dominantly male audiences who get attracted towards news channels.

Regional Leaders

To cater the interest among the Indians, Doordarshan televises programmes in Hindi and associate Official languages. It has launched a number of Regional Language Satellite Channels (DD – 4 to DD – 11 and DD – 13) and telecast programmes in Assamese, Bengali, Gujarati, Malayalam, Marathi, Kannada, Telugu, Kashmiri, Oriya and Tamil. The Regional channels relayed by all terrestrial transmitters in the state and additional programmes in the Regional Language in prime time and non-prime time available only through cable operators. The Doordarshan regional satellite channels telecast major news programme with some entertainment programmes.

If you think about the private regional channels, they have followed the path of the Big brother (i.e Doordarshan). They are neither completely entertainment channel nor exclusively news channel. They are following the middle path and claiming themselves an infotainment channels. The private channels televise through the state dominant languages. Rising advertising revenues and increasing numbers of viewers have provided the impetus for many big players to enter into the business. Some regional media leaders like ETV, Sun TV, Asianet have a strong grip over the regional market. Some major players tried their luck in different states. Zee television has three regional channels; Zee Marathi, Zee Punjabi and Zee Bangla. Star Network entered into Tamilnadu by launching Star Vijay, one of the most popular entertainment channels in India broadcasting in Tamil. Besides that ETV Network is a part of the well-established Ramoji Group, has created 12 dedicated infotainment regional channels. ETV network is the source of rich entertainment of eight different languages. Those are: Telugu, Bangla, Marathi, Kannada, Oriya, Gujarati, Urdu; and Hindi to viewers in Uttar Pradesh, Rajasthan, Bihar and Madhya Pradesh. Every ETV Network channel focuses exclusively on its audience’s unique cultural identity, its aspirations and its distinct socio-political character. Let us think about the south Indian language Telugu, there are around twelve satellite channels are roaming around the sky with different taste and different flavour. These channels include three news channels, one song-based channels and rest are infotainment channels. When we confine ourselves into news, three channels (ETV2, TV 9 and Teja News) exclusively devoted to news programmes.

Sahara India Pariwar is proud to have five news channels as the bouquet of Sahara Samay. These channels are: Sahara Samay NCR, Sahara Samay Mumbai, Sahara Samay Bihar & Jharkhand, Sahara Samay Madhya Pradesh & Chattisgarh, and Sahara Samay Uttar Pradesh & Uttranchal. Sahara Samay has already managed to gain a loyal audience in India through a bouquet of National & Regional News Channels since its launch. These channels are youthful and vibrant channels targeting students and women, besides that hardcore news stuff. The regional news channels covers the entire spectrum of genre with specific programs on lifestyle, fashion, food, shopping, health and fitness, sports, education, career and city issues, besides giving user-friendly information on traffic updates, city events, train and air timings, etc. Now national news channels cannot confine its boundary to national level. They cannot ignore the regional news because of the stiff competition form the regional cannels. Regional news channels are entering into the competition with a strong will power and also with an aim to portrait regional issues in national and international level.

Conclusion

Now the television industry becomes more specific. In this competitive market, channels are targeting specific viewers. News channels attract more viewers beyond their target by producing interactive and interesting programmes. Every channel needs to do an extensive research on different concepts and different themes to attract more viewers and in the same time more advertisers. After all, advertisements are the bread and butter for the channels. With increased consumer preference for news programmes, television news channels have grown faster than other niche channels. News channels are booming just like sky as the limit. Those days are not far away, when we will get satellite news channel for every major city in India. Staying in abroad, we can update ourselves about all the happening of our hometown. Now news is not restricted to political happenings. It will be extended its limit to every unwanted and hided corners of the society. At last we can reach in the conclusion that anything, which is strange or disgusting, is news. There are no rigid rules, which defines news.

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Roku Channels

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There is no doubt in the minds of many people that Roku is the unrivaled leader among the many types of streaming media providers on the market today. They offer more channels than any other streaming media provider. Of all the providers that offer streaming media to your TV, the number one undisputed leader would have to be, Roku. This is because they have so much to offer when it comes to movies, TV shows, sports, and music.

With hundreds of channels available, you are guaranteed to have a variety of programming to choose from. You’ll be able to choose from public channels or private channels and we’re not talking about low quality channels. With the Roku streaming player you will have access to the some of the best channels that are out on the market. For those that love movies, all the great channels are there for you to access such as: Netflix, Hulu Plus, Crackel, Amazon Instant Video, HBO GO and many others.

Movies & TV

The Roku media player brings together a large selection of categories for you to choose from. Users can choose from Movies & TV, Sports, News & Weather, Music, Web TV, and many other popular categories. These channels offer tons of excitement. Most of the channels, as well as many others are available in high definition, making a better way to watch your favorite entertainment.

Sports

Movies and TV shows is not the only entertainment available for you to enjoy. This powerful little box also provides exciting sports content. Hockey fans that have NHL GameCenter Live subscription can access their favorite team and enjoy on demand broadcasts on their TV in HD. Other subscription packages available are the NBA game time and MLB. Plus many other FREE sports channels for any die hard sports fan to enjoy.

Games

The latest category to be added to the feature category channels is games. Yes, it’s true now there are games channels for you to access. They are proud to offer you a rich variety of some of the best games available. Some of the most popular games include, Angry Birds, Galaga, Texas Hold’em, Sudoku, and Jeopardy. Plus they are also constantly adding new game channels to their impressive collection.

There is much to like about this streaming player. By having access to Roku channels you will always have some kind of entertainment to keep you entertained. There is no denying that this is the best when it comes to streaming the best in entertainment.

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All Media Is Fiction

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All media is fiction. Every thing you see, hear and read, in print and on any screen anywhere is a fabrication that has been altered, edited, censored, and pointed towards a preconceived agenda. It is not true, it is not real, it is not the whole story by any stretch of the imagination-which it is, but it’s not really anyone’s imagination either.

It is a corporate product; a mind game conceived of by faceless committees meant to dupe anyone within view or earshot into complacent consumerism. It is calculated manipulation with no genuine content that can remotely be thought of as the truth. It only appears real after it has been focus grouped and cut to fit commercial standards, no matter how amateurish or incompetent the final results appear. It has been approved-and that alone determines it as fake.

From cartoons to pornography, from news to soap operas, to game shows and antacid commercials, it is all contrivance. You will never see anything truthful or even factual in the media. Even the weather is approximate. The weather is taped. File footage is not news. The latest trend is ‘reality’ TV not ‘truthful’ TV. There is no one in the media or Hollywood interested in the truth, regardless of being ‘breaking news’ or ‘based on a true story’. Truth is simply one buzzword among many used to conceal and distort reality.

By its very definition media cannot depict reality because media is not real. At its best it resembles the most pedestrian dinner theater; at its worst, it simply is what it is, a transmitter and signal. It is not a mirror, though it uses mirrors, lenses, cameras, tape, film, lights, overrated actors, make up, under appreciated writers, whatever. The fact is so obvious that making the very point becomes painfully tedious-and moot, since for all of the interactive, real time, ripped from the headlines, video game chat rooms, no one seems to care one bit. The entire investment is in making the delusions of others tangible in one’s own life. One must believe what one is fed through the media, or else…or else what?

Let me give an example. War. War is not real for you and me but it is for the people in a war zone. When we turn off the set or change the channel, all of that suddenly disappears. Reality does not suddenly disappear. If you’re of a certain age you remember what TV looked like before black people existed. If you’re of another age you remember what MTV looked like before black people existed. I suppose if you’re even older you remember what war looked like before black people existed. That was a long time ago, but my point is this; war looks like whatever the media tells you it looks like and that is war. Nowadays war looks like a video game, except, of course, to the people in the war.

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Direct TV Review – Is Direct TV Worth It?

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How long have you been sitting on the fence about satellite TV? Do you have any idea what an awesome TV viewing experience you’re missing out on if you’re still stuck with the limitations of cable? When I decided to go with a satellite TV system, I did it because I wanted a ton of channels. With Direct TV I got exactly that, and much, much more.

(By the way, if after you read this review you want to see what kind of deal you can get on Direct TV service, you have to scroll down to the bottom of this story and check out the sites I list there. These are the only sites I found where you can find the true up-to-the-second deals Direct TV is offering at the moment. More on that later.)

First of all, I’ll tell you upfront that you’ll pay a little more for Direct TV when compared to some of the other satellite TV providers. But that’s comparing apples to oranges, because Direct TV has several benefits that aren’t offered by their competition.

For example, NFL Sunday Ticket is exclusive to Direct TV subscribers and a must-have if you’re into football. Ever heard of interactive mix channels? Probably not. Only Direct TV lets you watch up to 8 live news, sports or kid shows on a single screen, all at the same time.

How would you like to get a sneak peek at new shows before they go on the air? Direct TV has an exclusive agreement with the FX channel that allows you to do that. And if music is what floats your boat, you’ll be thrilled with the musical events on Direct TV that you won’t see aired anywhere else.

HD programming is quite a buzzword these days. If you’re not watching in high definition, you’re missing out on the ultimate experience in TV viewing. Direct TV gives you 900 hours of HD programs every week, with plans to introduce more than 150 HD channels in the near future. Direct TV was the first to offer the History Channel in HD. I can only imagine how much the history buffs must love that.

You may be wondering how I know so much about Direct TV. I’d like to let you think that I’m just that smart, but the truth is I found those three websites I mentioned earlier (and that I list below) that have a mind-boggling amount of information. If you scroll down, you’ll see the links. Having been to so many bogus sites with misinformation and outdated facts, it was a big relief to find a few that were so straightforward and up-to-the-minute with the latest and greatest that Direct TV has to offer.

But back to the review…

If you’re into movies, Direct TV’s got you covered there, too. Over 70 pay-per-view channels and more than 30 premium movie channels guarantee there’s always a movie available whenever you’re in the mood. The best part is you don’t have to leave your living room. 24 hours a day, 7 days a week, movie watching is at your fingertips. Phone in your order, place it online, or use your remote. It just doesn’t get any easier than that.

My in-laws recently moved to the U.S. from Greece. And thanks to Direct TV’s international line-up, they’re still able to watch their favorite shows from their homeland, in the language they’re most familiar with. Direct TV offers programming from around the globe, more than 80 channels in Chinese, Arabic, Vietnamese, Polish, Russian, Greek, Italian and others. That doesn’t include over 55 Spanish language channels.

I don’t see how you could go wrong by choosing Direct TV, but hey, that’s not my call. The decision is yours. Be sure to visit the links below to check out all the information you need to make that decision and, more importantly, to save some cash. You’ll be glad you did.

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Western Digital WD Media Center

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The Western Digital WD Media Center can play and store various types of movies, music and other media formats on its 1 terabyte media center. It lets you watch media on your TV or any computer in your home in high definition with the WD TV Live Hub media center in its hard drive.

You can even watch old movies or music in your collection, live streaming music and videos in full HD.

The interface is user friendly and easy to understand, even a child or someone who isn’t tech savvy can use it.

The Western Digital WD Media Center allows you to access various functions and websites online like Blockbuster, Facebook, Netflix, Pandora, and On Demand among others. The unit is very light and only weighs 1.2 pounds and measures 7.8 x 6.1 x 1.3 inches.

Pros

What users love about this unit is that it lets you download or view different media in various formats. The manual is also known to be very helpful. You can read the manual online too if you lose the printed version.

The firmware updates frequently and you get picture perfect movies either from your personal collection or online. It’s the best device to watch Netflix videos online.

Cons

The Western Digital WD Media Center is Wi-Fi ready but doesn’t come with the proper accessories to use it Wi-Fi. You would have to spend more money getting a USB Wi-Fi adapter to make it wireless. In the meantime, you would have to buy cables to connect it to your PC and position it right next to the computer or internet connection along with your TV.

Another common complaint is the unresponsive customer service. If you run into problems it might take days or weeks to get help from customer service. Other users also say that it is easier and faster to copy files on a separate USB than on the Western Digital WD Media Center.

People who have had an Apple TV say that the Apple is easier to set up and comes with a built in Wi-Fi. The remote control is also flimsy and sometimes unresponsive or slow to respond. The weird thing is the remote control doesn’t have a volume control.

Generally, most users like the Western Digital WD Media Center for its versatility and ability to play or store various media formats. It can also play regular DVDs and Blu-rays if you download them in advance. The device also remains silent throughout use unlike some media players that produce annoying sound. You can also connect your iPod to it and listen to music stored in your iPod.

The Western Digital WD Media Center is easy to use. Most people who complain about some quirks simply don’t know how to use it. Advice: read the manual it’s very simple to understand and quite useful.

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