5 Simple Steps to Be a Media Star

[ad_1]

This series of articles are focused on how to become known as an expert. Today we will focus on how to gain media attention.

Dale Carnegie said in his famous book – How To Win Friends and Influence People, “babies cry for and grown men die for”. We all want attention and recognition. We seek media attention to get our name splashed in newspapers, radio and TV. Not only is it something we personally want but it is also a great strategy to gain expert status and get clients.

I have been written up in print, interviewed on radio and TV. Did you know one appearance on TV can catapult you into fame and launch your career into the stratosphere? Fawn Germer, who I recently hear speak, was featured on Oprah. She has leveraged it to the hilt. We all know what can happen if you are seen on The Oprah Show. Businesses become hugely successful and a million books are sold! Dr. Phil and Dr. OZ started as guests on The Oprah Show. Now they have their own shows.

So how do you get attention of the media?

Here are 5 simple strategies:

  1. Find an angle that will appeal to the media: It is quite easy to look up what current stories are already being covered in the media. Just find an angle to latch on to the story. It is not enough to say that you are a chiropractor or a massage therapist. What is new, unique or newsworthy about your profession?
  2. Prepare you story: Once you know the angle, create a pitch that is easy for you to communicate. Human interest stories are featured all the time. Pick a struggle and how you or a client overcame that struggle.
  3. Get a list of reporters: Today it is easier to find reporters on the internet. Social media has made reporters and journalists much more accessible. Pick the target market you want to focus on and find the reporters who cover such stories.
  4. Call or email them: Depending on the information you have and how timely it is, you can just pick up the phone and call the reporter. Make sure you are aware of simple protocols. TV, radio and print media – all have different strategies in collecting and sharing information. Pay attention to when and how you should approach the media.
  5. Build a relationship: I consistently write comments to the reporters. You will be amazed how many of them will reply back. Make it a habit to communicate with them so you can be recognized. Today the media is required to build a following and be in touch with their audience.

These simple and effective strategies will help you start moving towards being a media star.

[ad_2]

The Indian Media Fraternity

[ad_1]

The Indian media fraternity comprises of several components. These include newspapers, magazines, tabloids, TV, radio and the internet. Of late, internet has witnessed the most amounts of investments and is being called the sunrise sector of Indian media. Today, almost all news can be got instantly from the internet as and when they happen. News in India is mostly made up of the day to day happenings of the Indian community as well as all over the world.

Indian media has existed in the country ever since the 18th century. Radio was first introduced by the British and news broadcast stared started almost immediately. Notable Indian luminaries contributed to the growth of Indian radio and this important component of Indian media has been around for almost a century now.

A recent study on the media of India has revealed that over a 100 million daily newspapers were bought in the country. This has made India the second largest newspaper market in the world. In fact, the Indian news industry has grown hugely over the last decade. This is partly because of the fact that TV has made huge inroads in the house of the average Indian. There are more than 1400 companies in the country today that’s making TV sets. This, on its part, has made India the fourth largest TV market. This is mostly stemmed from the fact that the Indian media operates in country that has a huge population. Besides the print and electronic media, internet has gained immense ground, as already said, and has reached almost every nook and corner of the country. Online news has emerged as a quick and efficient method of catering news in the Indian media industry.

Like most other countries, news in Indian media is almost instantaneously catered to the audience via the TV channels. This enables the media of India to reach out to the largest possible audience at one go.

Another important facet of the media of India is the publication of vernacular newspapers. India has linguistic states and each state has several vernacular newspapers catering news, views, information and opinion of local and regional interest to people of that particular state. Many states have their local English dailies as well that mostly caters to the urban and the semi-urban class.

Since the early and the mid-1990s, radio in India has been mostly powered by the FM channels. The FM transmissions transformed the radio from a fading media to a really vibrant one. The FM transmission is mostly entertainment oriented although the government-run stations broadcasts news and information of social importance.

It can be said sans any doubt that the media of India would take a quantum leap in the coming years powered by the internet and TV.

[ad_2]

Comparing Three Set Top Boxes From Logitech, Apple and Western Digital

[ad_1]

There are several set-top boxes available for sale out there currently, and three of the far more affordable digital media receivers are the Western Digital WD TV Live Plus 1080p HD Media Player, more frequently referred to as WD TV, the eponymous Apple TV, and a slightly expensive one, the Logitech Revue with Google TV.

Logitech Revue

Google has overcome all of us definitely with their effective internet search engine that altered the way we looked at the web. Right now, it truly is looking to replicate that act with television watching. The Logitech Revue is certainly one earlier merchandise that sets the Google TV application to work.

What the heck is the Logitech Revue with Google TV? It is hugely just like other internet-to-TV receivers which includes Boxee, or Apple TV, nevertheless the main variance is that it really is driven by Google’s very own Google TV software program. Google TV is referred to as “ground-breaking” for its power to connect to lots of on-line media and then to combine it together with your   TV   media . As opposed to other  TV   media  players, there’s an extremely good wireless keyboard (which you’ll work with to search motion picture titles and various other video clips way quicker than you possibly could before) including a built-in Google Chrome web browser.

It is not a very small device, nonetheless it is very lighter, weighing just 1.32 pounds. Installation is fairly ordinary, and in addition the Revue will also take you step-by-step through almost everything, which may include starting your unique Google accounts. The Revue is also in a position to operate alongside the line of Logitech Harmony universal remotes.

A large drawback to Logitech Revue is this: by press time, despite the fact that it might theoretically connect to an array of media, it is remaining blacklisted by significant issuers of content along the lines of Hulu and ABC. Google persistently is discussing with all the main content material providers to help make these television shows available through the Logitech Revue and other Google TV boxes. Essentially, the Logitech Revue with Google TV is a real possible game changer, with cool Logitech systems properly woven into the Google TV tech.

WD TV

WD TV, at its most rudimentary level, is actually a system digital media streamer, in a position to distribute video and other content from Netflix, MediaFly, Flickr, Pandora Radio as well as others. You can also deliver YouTube clips from the WD TV and view it in your TV in crystal-clear 1080p.

One of the better features of the WD TV is its connectivity capacities. As you can see on the unit’s frame, it’s got no less than 5 diverse sockets for assorted inputs, such as USB and ethernet. The USB capacity of WD TV is awesome: it could read nearly all storage unit thrown at it, especially portable hard drives and card readers.

An additional neat factor concerning WD TV which is not seen in some other rivaling gadgets is the fact that it could play practically all main media formats, as opposed to Apple TV, which rejects incredibly typical files along the lines of.AVI. It does not use lots of electrical power while the pricing is so cost effective for a receiver that can execute nearly every thing. Nevertheless, most testers would not advocate purchasing the preceding editions because of glitches that weaken the performance of WD TV. Western Digital has sorted out those issues today. If you want major network internet streaming, even so, then you should look into the WD TV.

The user-friendly user interface makes the WD TV a good purchase, and in case you undoubtedly have plenty of movie files in your pc or in other places, simply send it to the WD TV and it may play on your own TV like a charm.

Apple TV

The net is gradually starting to replace the television when it comes to visual enjoyment. Let’s be realistic – almost all of our television shows are offered on the net, and video streaming sites such as YouTube has furnished us all a whole brand new assortment of media to consume. Bluntly speaking, we are gradually deviating away from the television and becoming progressively more dependent towards the Internet.

Just how do significant organizations cope with this developing trend? The one logical option: driving the web nearer to the tv screen. Google did this with Google TV, and brand-new projects just like Roku and Boxee Box are making swells throughout the year in relation to their progressive internet-to-TV gadgets. Recently, Apple has got their very own solution to the very competitive arena – Apple TV (2010)

Apple TV is different from the gadgets mentioned previously since it has unique access to apple iTunes, that allows customers to rent out tv shows at a really cheap cost. Not just that, it’s an entirely compact device, fitting the palm of one’s hands. As tiny as it really is, though, it is capable to dish out high quality 720p videos, with unmatched quality that is better compared to those of cable TV’s. As with most Apple solutions, simpleness is essential, so you will probably be pleased with the minimal method they have utilized for the Apple TV, particularly the remote control. It just has 2 buttons along with a four-way navigation rocker, rendering it extremely user-friendly to novice customers seeing that it is not difficult as most remote controls are.

The newest variation of Apple TV arrives with the Apple AirPlay feature, allowing that you shift any content you’re enjoying from your iPhone or iPad to the Apple TV in real time. For instance, should you be viewing a YouTube video via your iPad, a simple tap can move the clip to the Apple TV, and you may watch the video on the TV readily, exactly like that.

The merely problem with Apple TV may be the inavailability of a few of the more established computer platforms such as AVI, and also the constrained amount of media content material you possibly can lease. Nevertheless, Apple TV continues to be a high-quality internet-to-TV gadget, going above the user-friendliness of competitive devices, and also the movie quality too.

[ad_2]