How Google TV Will Help Photographers

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So what exactly is this Google TV phenomenon everyone is talking about? Google’s services are no longer solely in the domain of their powerful search engine and emailing systems. Their innovative approach to technology has led them to produce Google TV which is essentially an application that integrates the company’s core business product (searching), the internet, multimedia capabilities of a media box, and television. Google TV uses a unique method to prepare the websites to be viewed on your TV, even in high definition if you would like. What this effectively means is that you would have full control over information, downloadable programs, the internet, and other media content such as videos and photographs, all from you’re the comfort of your home television.

Perhaps the most attractive element of Google TV is the fact that it is specifically designed for the television user. Anyone can build a device to give you access to the internet through your television. In fact many other manufacturers have been doing this for years. The difference is Google TV is adapted for finding information on program schedules for a specific channel through the search bar. How you can use this information really sets Google apart from the competition, and the preloaded applications show the faith other companies such as Twitter, Napster, and Amazon have in this application.

The additional applications to customize your setup can be downloaded easily through the program and Google launches continuous updates over the air. Other applications such as Flicker and Picasa can also be installed, giving the user full control of their photo gallery or any photos they would wish to use. Because Google TV can be used with just about any TV, households with high definition televisions can view their photo gallery in HD. To some extent this can be advantageous to a photographer because the ‘cap’ on the resolution of the pictures they would like to shoot is increased. This software really gives photographers an excellent opportunity to showcase their portfolio in a way that they intended it to be seen. Google does not limit what you can access through Google TV’s full browser. Coupled with Adobe’s flash player, anyone with the software installed on their television can view flash content. This means that for videos available on YouTube.com and other video content systems that can be viewed in HD, you can watch them right from your television in big screen.

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Weight Loss Help Programs – Where to Get Them

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Need weight loss help? Getting help anywhere—in books, the internet, the magazines, and others—is now easy with the help of the print media, film and   TV   media , and the internet.

Weight loss help books are available in the bookstores anywhere in your vicinity. These books are usually of the self-help variety which can contain tips on how to maintain your regular and/or ideal weight and tips on how to achieve your ideal weight if you are overweight, that is.

Information about the quick weight loss diet programs that are ceaselessly advertised by stars in and out of the TV screens, the health and fitness channels on TV, the weekly or monthly entertainment magazines and even those we encounter in casual conversations with our friends are now printed with in depth and with more details on the self-help books.

To know more about weight loss and the methods employed by majority of the public, it’s best to check with the bookstores or the libraries.

Another source of weight loss help aside from the books is the internet. Type in the keywords: “weight loss help” on the search bars of Google, Yahoo, Altavista, MSN—and other web browsers—and hit the enter key on the keyboard and a number of page titles containing the keywords you entered will come out right in front of your face!

All you need do is sift through the information you get, whether they are significant or unnecessary, and do extensive reading on them. One website on weight loss issues, authored by Anne Collins, compiled many articles that you may find helpful on the subject of weight loss. Aside from that site, there are a few more sites that offer the same kind of services.

All you need do is type and click the search button beside the search bar of your chosen web browser. Also, it would probably be more helpful if you combine both the information power of the print media and the electronic media.

With the combined abilities of the print media (books, magazines, newspapers and etc.) and the electronic media (namely, the internet), the more you acquire information on weight loss that are significant, valid and genuinely backed by scientific studies.

Aside from books and the internet, there are videotapes and DVDs or VCDs that give instructions or information on the many popular methods of losing weight. These visual media are also great source for weight loss help—most especially to those who seek them. VCDs, DVDs and videotapes are usually of the documentary-demonstration type where there is little interview and more demonstration on how the methods employed in losing weight work on the human body. Of course you can also get help from those who have used these weight loss programs and have nothing but compliments and praises on them. Casual conversations with friends who’ve used the popular methods of losing weight can be a great source of information on weight loss.

In this technologically-advanced era, weight loss help is only a few steps ahead of us. All we do is read around!

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UK Media Advertising

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ADVERTISING ON UK MEDIA

There are many options for advertising your brand, product or service within the UK advertising marketplace.
Below is a list of the various media options available to you.

Television
Radio
National Press
Local and Regional Press
Magazines
Cinema
Posters

Within each of the above media there are even more options available to you.
However within this article I wanted to take this opportunity to take you through these various traditional media services, and impart my knowledge.
The reason behind this is I am in the process of building a new client portfolio and would like to offer my services to those of you who are interested in promoting your products or services in the Uk, but are not sure of where to start.
Let me also state that I do not intend to make this too technical, and intend only to make available to you the topline information to give you an outline understanding of what can be achieved.

Television

I have written an article on the early days of planning and buying Uk TV advertising which you can read by clicking here.
One of the most important and interesting changes in Uk TV advertising in the past decade, is the launch of Satellite and Digital TV channels in the UK. Which at the end of the day has basically reduced the entry cost level onto TV for many advertisers, it has also created many more viewing and buying options.
The choice and selection of TV channels are now in the region of 200+, but what does this mean?
Basically it means no matter how big or small your budget is, there will be an opportunity to promote your brand or service on TV.
Let me take you through the various options available.

ITV
Can be purchased on a regional basis, and within various regions this can even be broken down into macro regions, making ITV more affordable than you may of envisaged.
Also ITV has a number of national satellite channels ie ITV2,3,4.
Within the ITV1 natoinal and even the satellite channels airtime can be purchased across a number of time bands:

Coffee Time (early morning pre-noon)
Daytime (1200-16.30)
Pre-Peak (16.30-18.00)
Peak (18.00-22.00)
Late off Peak (22.00-)

NB:These time bands are a rough guide for all stations.
So as an example if you have a brand that is targeted against adults 50+, they can be reached by promoting your product or service during pre-noon and 16.30-18.00 (which is a prime time slot for this age group).
Of course dependent on your target market there will be various different time bands and options for reaching your potential customers.

BREAKFAST TV

Is generally between 06.00-09.30 and is operated on a national and macro regional basis by GMTV, also CH4 operate a breakfast service.
Here again dependent on your target market these are ideal for reaching houswives and houswives with kids.
You will note that GMTV carries quite a large number of toy advertisers.

CH4

Similar to ITV though tends to be younger, however is available nationally and by macro regions.
CH4 also operate their own satellite stations +4 etc, which again offer a wide range of opportunities for reaching your target market (or as I say potential customers).

CH5
Available on a national basis.

Satelite/Digital Tv

The options available to you on these stations are huge, so rather than go into too much detail I will be brief. There are channels covering virtually every subject you can think off, from holidays, history, sport etc.
It should be noted though that satellite tv channels can only be purchased on a national basis, though the entry levels will be lower than launching an ITV1 campaign.
I should also make you aware though that ITV1 audience levels will also be higher than the satellite channels.

COMMENTS
It was my intention to keep the above information brief and just to give you a feel of what is available. The skill in understanding this marketplace background is where I come in with over 30 years of background and direct contacts with the media owners.
The research audience data in the UK is highly sophisticated and this can be discussed, should you be interested in advertising on TV,
Before I move on here is a list of the TV comercial sizes that can be purchased:
10′, 20′, 30′, 40′ and 60′ seconds. (the average Uk TV commercial is 30 seconds).

RADIO

‘The theatre of the mind’ as I call it or as known in the industry.
Commercial radio in the Uk can be purchased locally or on a national basis. The flexibility of radio is the benefit of immediate call to action and can be used in any combination with other media or stand alone.
Local radio can be very cheap and a great way to promote any product or service, and add frequency to any campaign.

NATIONAL PRESS
Who said national press was dead, national press still attracts millions of readers day in day out.
The main uk titles are:

Sun and News of the world
Daily/ Sunday Mirror
Daily/ Sunday Mail
Daily/ Sunday Express
Daily/ Sunday Telegraph
Daily/ Sunday Times
Daily/ Independont on Sunday
Daily/ Sunday Star
FT
(there are other titles)

The various titles above reach a wide range of demographics, and can be planned to reach your target market using an array of sizes in colour or black and white. Lets not forget they also carry a wide variety of supplements which cover many topics ie Fashion, Food and Drink, Motoring etc.

LOCAL and REGIONAL PRESS

You will find thousands of these titles throughout the Uk, from free sheets to paid for titles.
They cover virtually every town and city in the UK.
They tend to cover just local news and events, and carry local classified advertising.
A great combination with local radio.
However if you are launching a product or service nationally and using local/regional press, you should compare the cost of a local/regional press campaign with national press. As sometimes you will find the national press option more cost-effective.

MAGAZINES

There are too many glossy magazines to list here, however there are many available within the Uk. Covering every topic and lifestyle you can think of.
From ‘Cosmopolitan’, ‘Homes and Garden’ to ‘Fish friers Gazette’ yes really.
The opportunities for reaching your potential customers (target market) can certainly be achieved with good planning and buying.
Within the glossy titles you can purchase (as an example) 1/4pages, 1/2pages, pages and double page spreads etc.
The key to getting it right is knowing your budget level and creative treatment and finally your target market.
Once this is set it’s just a matter of good planning and negotiating on your behalf.
It should also be noted that many of these titles also carry classified advertising.

CINEMA

Cinema is an excellent media opportunity for exposing your brand or service to the younger end of the market ie 15-25 year olds. Using longer commercials which add great impact.
Cinema can be purchased in many packages from a particular genre to locations throughout the UK.

POSTERS
Or outdoor as we like to call it in the media.
This covers a wide range of media options:
Static posters
Buses
Taxis
Mobile posters
London underground
Railway advertising
Bus stop advertising
Store advertising
Airports
Ferry ports
It varies quite a lot and the opportunities are vast.
The key to any outdoor poster advertising in creative copy. By this I mean if you are placing a static poster wherever it may be, the copy must be short and concise, as your creative message has to be seen and understood quickly and easily, as passers by only have a shorttime frame to take onboard your message.

With locations such as bus stops railway stations and inparticular the underground stations it is possible to impart more copy as your potential viewer has more time to read your advertising copy.

The larger outdoor static sites are an excellent way for promoting your branding proposition.
Wi
th store posters being ideal to reach your potential customers at their point of purchase
Outdoor media opportunities can be found throughout the Uk, from high streets to airports.

COMMENTS

I have tried to give a rough guide to the various media opportunities available to you throughout this blog for promoting your brand, product or services. I will update this article from time to time and hope you have found some of this information useful.

If you are considering advertising within the Uk and need further help you can contact me by e-mail harrymedia@aol.com

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