Satellite TV Technology – Know How it Works

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Satellite TV has brought about a revolution in the world of television. A modern broadcasting technology has been incorporated in it. The technology involves the usage of a set top box and a satellite dish for receiving the television broadcast through the communication satellites.

The greatest advantage of satellite TV is that it has a wider range of coverage and therefore, it can access even those areas where the cable or terrestrial television systems do not function. It can be rightly said that this network provides entertainment to the people in almost every corner of the world.

Nowadays, these television networks are being used in three different modes to make you avail them. The technology has been devised in such a way that television can be directly received by your own satellite dish at home. It can be received by your local TV affiliates or can also be distributed across the cable systems after reception through head-ends.

Most companies in the television market are offering direct view of satellite TV. A DBS (direct broadcast satellite) provider is used for programming the dish receiver at your home. This enables you to view it directly on your television set.

Today’s generation has hardly got any time to get bored. The numerous TV channels received by the satellite dish and the set top box in their house provide them with uninterrupted entertainment. The reception is not just limited to the television screen. Technology in the recent days have made it possible for you to view television in your laptop or desktop. That is why we say uninterrupted entertainment. No matter where you are, with the Satellite TV at your service, you can watch your favorite program at any time of the day.

The costs involved in availing such services are quite reasonable. The companies in the market are offering handsome packages, which are worth purchasing as far as the quality of entertainment is concerned. The Satellite TV provides high resolution pictures on your television screen. It ensures great picture quality along with unlimited entertainment for a lifetime that makes it worth purchasing even if it costs you a few extra bucks.

Of all the five hundred or more channels offered by the TV, many of them are educationally helpful. Thus, learning and entertainment go hand in hand. The kids of today are surrounded by gadgets and they hardly find any interest in learning from books. But they do like to fijit with the mouse or the remote control, and so these channels are a great resource for them to learn. Besides, several channels in various languages from all around the world can easily be viewed on just a click of the remote button or the mouse of your PC. If there is any kind of channel left other than the usual ones, the satellite TV provides with you all.

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Promotional Items Vs TV Advertising

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With daily news updates about the credit crunch it is no surprise that you might be worried about the upcoming year and considering abandoning plans to use promotional items; instead looking to focus your marketing budget on other initiatives. However, before allocating your budget give some thought to the power of promotional items…

One of the Strongest Performing Marketing Tools

Promotional items are one of the strongest performing marketing tools, with a recent study showing that 84% of respondents recalled a company after receiving a promotional item from them. Part of the reason promotional items can be more effective is that they work in a slightly different way than TV or radio campaigns.

While TV may bombard us with information every advert break, many people are too busy making a cup of tea to notice. And when they make their tea, your customers could be using a promotional mug, branded with your name and logo, which promotes constantly…not just for a couple of minutes in between a program.

Better Market Segmentation

It is true that TV advertising can reach a lot more people, but this can also be a negative point. Many of the people who see your campaign may not be the people who would ever buy your products, or even consider them. This means that you are wasting some of your hard-earned budget on targeting completely the wrong people. Using promotional items puts the power in your hands, either to ensure that regular customers are sent a gift, or that you send a mailer containing a gift such as a pen to build recognition before your follow up calls.

Cost vs. Return

TV advertising is a very costly approach for any company to take – effective creative comes at a high cost and that’s without media buying. In contrast to this, buying and sending promotional gifts is extremely cost effective and targeted. In fact, if you are seen to be sending gifts to customers and potential customers while other companies are cutting back on this type of activity, it helps differentiate your business as a company who cares about its customers and rewards them for their loyalty. They will remember your name and feel special…rather than a one-way message delivered to everyone on a TV screen.

TV advertising is also short-term, you may only see a brand / brand message a handful of times. However, a promotional gift such as a pen or calculator will keep a company’s brand / brand message in front of someone constantly for a long period of time.

Put yourself in your customers’ shoes…would you prefer a generic message delivered over a mass medium (such as TV) or would you prefer a more personalized approach, such as a letter and gift?

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Media Training 101: The 3 Biggest Media Interview Mistakes

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Doing a media interview, whether it be in front of a television camera, in a radio studio or sitting down with a reporter or blogger, in-person or over the phone, has the tendency to make otherwise confident, eloquent people say really dumb stuff. You need look no further than the evening news – to those political hopefuls during election season – to see the proof.

And it’s not just the big shots in the spotlight either. Often times, without any provocation, the little guy, too, can find himself suddenly answering to the media about a scandal in his industry, whether or not he or his company is personally involved.

But there are a few simple strategies you can arm yourself with that will not only boost your confidence, but will also help you to speak with purpose, boosting your credibility with your customers and stakeholders.

Of course, there’s nothing quite like stepping in front of a real TV camera to completely understand the media interview experience, but grasping the following concepts will get you well on your way. Show me somebody who says they were “misquoted” in the press and I bet I can show you where they committed at least one of the…

3 Biggest Media Interview Mistakes

1. Failing to Prepare Whether you’re going to the press or the press is coming to you, a media interview should rarely come as a surprise. Get your head out of the hole and do your homework. Thinking you can just “wing it” is a sure-fire recipe for disaster.

Know what the issues are surrounding your organization and/or your industry. Don’t discount an issue just because you’re not comfortable with it – that’s surely what they’ll ask you about, whether you want them to or not. Expect it!

2. Not Knowing Your Key Messages – Whether your media interview is proactive or reactive, knowing your key messages is crucial to making the interview work for you. Without your key messages, you’re merely coming off as reactionary, uninformed, or worse yet, defensive.

No matter what a reporter asks you, you can ALWAYS tie-in one of your key messages. Pay close attention to someone who does a lot of media interviews and you’ll soon pick up on this technique. It takes practice, but great communicators know how to do this seamlessly.

3. “No Comment” – Oh really?! Then you must be hiding something! That’s the message you’re sending when you answer with “No comment.” Even if you’re not hiding something, but you still feel like the only possible response is “no comment”, then you have committed egregious and unforgivable acts of #1 & #2 above!

If you can’t speak on a particular subject, tell the reporter so and try to give a reason why. Then, hit ’em with a key message.

Let’s be clear here… this is by no means an end-all list. We’ve merely scratched the surface of the many ways you can avoid a media interview meltdown. There are many other mistakes we see people make time and again when facing the media… mistakes that tarnish reputations and damage, or worse yet, destroy client relationships.

And not all strategies are written in stone either. Absolutes are very tricky things. But by adopting these and other media interview strategies, you’ll be much less likely to ever have to utter, “I was misquoted!”

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