Sony KDL32EX403 Review: 32 Inch LCD Full HD Television With USB Media Player

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If you’re currently looking for the appropriate home entertainment system for your home, it’s about time you take a closer look at Sony’s new KDL32EX493 television system. The Sony KDL32EX403 offers superb features, a stylish external design which amazingly fits into place in any room, and an amazing price that’s truly competitive for an LCD television of its kind. Here’s a closer look at the amazing features of this Sony TV.

Main Features of the Sony KDL32EX403

The KDl32EX403 measures 32-inches, and features a black-piano finish, and offers sharp corners along with a stylish and classy look. This external design feature makes the TV set standout from other standard television models which offer full-high definition. The TV offers 1080p, 1920 x 1080 pixel resolution, which provides better images, and makes watching sporting events or movies, or even playing video games an exciting experience. You won’t need to adjust TV’s colour setting, because it automatically adjusts itself according the room’s brightness. This means you also need not worry of tiring your eyes, or feeling drowsy after viewing your favourite TV program. The TV set delivers 24 frames in one second, because it uses the vaunted 24p True Cinema system.

Excellent Audio System

The Sony KDL32EX403 also provides exceptional audio quality, which enables you to experience true-blue surround sound effect in your home. It has the S-Force feature, which requires that you don’t spend any extra cash to get other equipment to supplement your home theatre surround sound system. The TV set also provides you the option to stay connected to the Worldwide Web, because it’s Wi-Fi capable, and won’t require you to straddle numerous broadband wires, since all you need is a wireless USB device. You can also easily connect other electronic equipment on it, since it has our HDMI inputs, for easy plugging of PlayStation consoles, DVD or Blu-Ray players, and even mp3 players.

Freeview Tuner Lets You Connect To Over 50 Digital TV Channels

The KDL32EX403 also comes with a built-in Freeview high-definition Digital Tuner, allowing you to connect to over 50 free digital television channels, without paying a penny for subscription or monthly charges. The Freeview Tuner also allows you to conveniently view digital TV channels without having to install a decoder, or attach it to a satellite dish.

Ambient Setting Detects Brightness Levels in the Room

Another great feature of the Sony KDL32EX403 uses the built-in Ambient Sensing device, which detects the brightness levels in the room, and also adjusts the contrast levels to provide comfortable viewing. Because the TV set is equipped with the BRAVIA 3 Engine, it’s more than qualified to digitally enhance the depth of the colour and level of clarity, before you even view the screen. It also comes packed with a built-in S-Force surround sound system, which perfectly enhances the TV set’s audio output.

The best thing is that you certainly do not need to harass yourself by constantly adjusting the TV’s contrast or brightness settings frequently, because it actually takes care of all quirks automatically. And armed with a host of energy-saving features, the Sony KDL32EX403 not only cuts on your electrical consumption, but it also allows you to maximize the use of space at home.

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Media Exposure Is Marketing Gold – If You Know How to Use It

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At a glance:

  • Implicit media endorsements make you stand out from the competition.
  • It’s not advertising; it’s building credibility.
  • Maximize your exposure by posting it on your Web site and sharing it via social media.

A colleague of mine, who’s a former newspaper reporter, tells a story about a savvy attorney she knew. He’d tip her off whenever he had a particularly juicy case if she promised to include his name alongside that of his client in her story. Whether he won the case or lost it, people remembered his name and associated him with high-profile cases. He’d figured out that having his name in the paper bought him something no amount of advertising could: credibility.

For anyone trying to build a business, sell a product or get their book into the hands of more consumers, the implicit endorsement that comes from being interviewed by the media is what I call “marketing gold.”

Let me explain. Thanks to the Internet, you and every competitor you have, big or small, have the same chance to reach your potential consumers. So, what makes one business, one product or book more appealing than another? It’s endorsements from the media that make you stand out. Let’s face it – if USA Today has chosen to review your book, or refer to it in an article, it gives reason to believe there’s something special about it. If a doctor is quoted in the news about solutions to a particular health issue you’re dealing with – your instinct will be to check out him and his product first, because the media must consider him an authority to have quoted him.

When the media recognizes that you have something important to say, you gain credibility. This is the marketing gold I’m referring to: the endorsements from TV and radio show hosts, the editorial coverage in newspapers and magazines – and now, bloggers, news Web sites and followers on social media too. All these forms of recognition give others confidence you’re as good as you say you are. But, it’s upon you to use this “gold” as a critical part of your marketing to let people know these endorsements exist.

The return on investment usually isn’t immediate, which can be frustrating to people who expect a surge in business or a spike in sales with every media interview. That used to happen more often in the old days – I’m talking way back in the ’90s – when a radio talk show host might chat with you for 30 or 60 minutes and newspapers had twice as many pages to fill. It became apparent that when a client’s message clearly addressed an urgent public problem, along with their expertise and solution-oriented content, they could hit the jackpot.

From January to April, an IRS expert who spoke of resolutions to IRS problems or gave on-air tips on how to prevent IRS abuses would always see a huge jump in book sales. Or, the health expert, who got on the air during flu season and explained why his health program would make them feel better faster would sell a ton of product.

But the old days are gone and here we are in 2012. Today’s talk radio interviews are brief – 7 to 10 minutes in the larger markets – and newspapers have no space for full feature stories on interesting entrepreneurs and writers. There are far fewer opportunities to grab an audience for a significant length of time.

So how do you grow your investment in PR? Marketing your media exposure is a strategy that pays big dividends over time – but requires an effort from you.

  • Your Web site should prominently display your endorsements: “As seen on CBS,” “featured in the Louisville Gazette,” “heard on WFLA radio.”
  • Don’t forget to mention the media coverage to your Twitter followers and Facebook fans, too. The third-party endorsement will help you build more contacts, because people like knowing who the experts are and following them.
  • Use the media you’ve obtained to help you gain more TV, radio and print exposure. It serves as credibility for journalists as well and they will be more likely to want to interview you if you’ve already been vetted by other media professionals.
  • Let your personality shine online and respond to journalists and followers alike with interesting commentary and insights – not pleas to buy your book or product.

Yes, it takes work, a strong theme and a message that resonates. But if you invest wisely, you’ll grow rich in marketing gold.

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Satellite TV – Is It Right for You?

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Satellite TV is one of the most prominent options in today’s market for entertainment. Local television programming has become one of the least favorite options of television viewers. Even cable service can be limiting. However, many turn to big network providers as a way of getting more channels and improved overall service. Before you consider installing any of these systems into your home, there are a few things to take into consideration. Keep in mind that these companies offer changes all of the time.

You Don’t Have to Make the Decision on Your Own

Perhaps one of the most important things people should know about satellite TV is that they do not have to decide whether to use this service on their own. Rather, they can find experts who can offer a consultation. The consultation will involve looking at your location, your product option choices, your viewing habits and other things to determine what is really best for you.

Why do you need this type of professional service? In many cases, companies are happy to trick you or to make it hard for you to compare products offered. For example, you may find yourself confused as to which company has the better deal. You may be worried about the quality of the service you will get in your specific area (since this can change from one location to the next.) You may be worried about the installation process as well as what it may entail. All of these things can add up quickly.

Who Is It Right For?

There are key advantages to using satellite TV as your choice. If you are unsure if it is right for you, consider the following things.

– Do you want to have access to more television channels? More so, is there a channel that you want to have that is not available through your local cable provider?

– Are you looking for a lower cost? Oftentimes, this type of service is less expensive than using traditional cable television, especially if you want access to more channels and specific types of channels.

– Are you okay with having a dish and managing it? Though some say these are less reliable, they do not have to be with proper installation.

There are many questions to ask when considering whether satellite TV is the right option for you. Keep in mind that everyone’s needs are different. There is not one service that is better for everyone. However, there are many ways for you to learn about your options in programming and costs. Consider your viewing habits. How will they change once you have this type of service compared to what you are used to right now?

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