Satellite TV Technology – Know How it Works

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Satellite TV has brought about a revolution in the world of television. A modern broadcasting technology has been incorporated in it. The technology involves the usage of a set top box and a satellite dish for receiving the television broadcast through the communication satellites.

The greatest advantage of satellite TV is that it has a wider range of coverage and therefore, it can access even those areas where the cable or terrestrial television systems do not function. It can be rightly said that this network provides entertainment to the people in almost every corner of the world.

Nowadays, these television networks are being used in three different modes to make you avail them. The technology has been devised in such a way that television can be directly received by your own satellite dish at home. It can be received by your local TV affiliates or can also be distributed across the cable systems after reception through head-ends.

Most companies in the television market are offering direct view of satellite TV. A DBS (direct broadcast satellite) provider is used for programming the dish receiver at your home. This enables you to view it directly on your television set.

Today’s generation has hardly got any time to get bored. The numerous TV channels received by the satellite dish and the set top box in their house provide them with uninterrupted entertainment. The reception is not just limited to the television screen. Technology in the recent days have made it possible for you to view television in your laptop or desktop. That is why we say uninterrupted entertainment. No matter where you are, with the Satellite TV at your service, you can watch your favorite program at any time of the day.

The costs involved in availing such services are quite reasonable. The companies in the market are offering handsome packages, which are worth purchasing as far as the quality of entertainment is concerned. The Satellite TV provides high resolution pictures on your television screen. It ensures great picture quality along with unlimited entertainment for a lifetime that makes it worth purchasing even if it costs you a few extra bucks.

Of all the five hundred or more channels offered by the TV, many of them are educationally helpful. Thus, learning and entertainment go hand in hand. The kids of today are surrounded by gadgets and they hardly find any interest in learning from books. But they do like to fijit with the mouse or the remote control, and so these channels are a great resource for them to learn. Besides, several channels in various languages from all around the world can easily be viewed on just a click of the remote button or the mouse of your PC. If there is any kind of channel left other than the usual ones, the satellite TV provides with you all.

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Promotional Items Vs TV Advertising

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With daily news updates about the credit crunch it is no surprise that you might be worried about the upcoming year and considering abandoning plans to use promotional items; instead looking to focus your marketing budget on other initiatives. However, before allocating your budget give some thought to the power of promotional items…

One of the Strongest Performing Marketing Tools

Promotional items are one of the strongest performing marketing tools, with a recent study showing that 84% of respondents recalled a company after receiving a promotional item from them. Part of the reason promotional items can be more effective is that they work in a slightly different way than TV or radio campaigns.

While TV may bombard us with information every advert break, many people are too busy making a cup of tea to notice. And when they make their tea, your customers could be using a promotional mug, branded with your name and logo, which promotes constantly…not just for a couple of minutes in between a program.

Better Market Segmentation

It is true that TV advertising can reach a lot more people, but this can also be a negative point. Many of the people who see your campaign may not be the people who would ever buy your products, or even consider them. This means that you are wasting some of your hard-earned budget on targeting completely the wrong people. Using promotional items puts the power in your hands, either to ensure that regular customers are sent a gift, or that you send a mailer containing a gift such as a pen to build recognition before your follow up calls.

Cost vs. Return

TV advertising is a very costly approach for any company to take – effective creative comes at a high cost and that’s without media buying. In contrast to this, buying and sending promotional gifts is extremely cost effective and targeted. In fact, if you are seen to be sending gifts to customers and potential customers while other companies are cutting back on this type of activity, it helps differentiate your business as a company who cares about its customers and rewards them for their loyalty. They will remember your name and feel special…rather than a one-way message delivered to everyone on a TV screen.

TV advertising is also short-term, you may only see a brand / brand message a handful of times. However, a promotional gift such as a pen or calculator will keep a company’s brand / brand message in front of someone constantly for a long period of time.

Put yourself in your customers’ shoes…would you prefer a generic message delivered over a mass medium (such as TV) or would you prefer a more personalized approach, such as a letter and gift?

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Media Training 101: The 3 Biggest Media Interview Mistakes

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Doing a media interview, whether it be in front of a television camera, in a radio studio or sitting down with a reporter or blogger, in-person or over the phone, has the tendency to make otherwise confident, eloquent people say really dumb stuff. You need look no further than the evening news – to those political hopefuls during election season – to see the proof.

And it’s not just the big shots in the spotlight either. Often times, without any provocation, the little guy, too, can find himself suddenly answering to the media about a scandal in his industry, whether or not he or his company is personally involved.

But there are a few simple strategies you can arm yourself with that will not only boost your confidence, but will also help you to speak with purpose, boosting your credibility with your customers and stakeholders.

Of course, there’s nothing quite like stepping in front of a real TV camera to completely understand the media interview experience, but grasping the following concepts will get you well on your way. Show me somebody who says they were “misquoted” in the press and I bet I can show you where they committed at least one of the…

3 Biggest Media Interview Mistakes

1. Failing to Prepare Whether you’re going to the press or the press is coming to you, a media interview should rarely come as a surprise. Get your head out of the hole and do your homework. Thinking you can just “wing it” is a sure-fire recipe for disaster.

Know what the issues are surrounding your organization and/or your industry. Don’t discount an issue just because you’re not comfortable with it – that’s surely what they’ll ask you about, whether you want them to or not. Expect it!

2. Not Knowing Your Key Messages – Whether your media interview is proactive or reactive, knowing your key messages is crucial to making the interview work for you. Without your key messages, you’re merely coming off as reactionary, uninformed, or worse yet, defensive.

No matter what a reporter asks you, you can ALWAYS tie-in one of your key messages. Pay close attention to someone who does a lot of media interviews and you’ll soon pick up on this technique. It takes practice, but great communicators know how to do this seamlessly.

3. “No Comment” – Oh really?! Then you must be hiding something! That’s the message you’re sending when you answer with “No comment.” Even if you’re not hiding something, but you still feel like the only possible response is “no comment”, then you have committed egregious and unforgivable acts of #1 & #2 above!

If you can’t speak on a particular subject, tell the reporter so and try to give a reason why. Then, hit ’em with a key message.

Let’s be clear here… this is by no means an end-all list. We’ve merely scratched the surface of the many ways you can avoid a media interview meltdown. There are many other mistakes we see people make time and again when facing the media… mistakes that tarnish reputations and damage, or worse yet, destroy client relationships.

And not all strategies are written in stone either. Absolutes are very tricky things. But by adopting these and other media interview strategies, you’ll be much less likely to ever have to utter, “I was misquoted!”

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Online TV – How Does Online TV Work?

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Everyone loves TV right? Things have certainly come a lot in leaps and bounds since the old TV was invented.

Why not watch TV online? Not just TV from your area, not even regular cable TV, but be able to get TV from all over the world. Think about being able to use the power of the internet and have 2000, 3000 or even over 4,000 channels straight to your computer at home or even work.

Well that’s what is happening today. Online TV works like regular old TV. Broadcasters for regular TV put out their signal and your antenna at home picks up the signal and there you have it, you have TV ( that was a very simple version ). Well online TV works the same way. There are so many channels from around the world and all these companies are realizing that the internet is where they need to put their product.

The power of broadband and some nifty software can enable people like your self to be able to watch your favorite sports events live ( and not pay for pay per view ) you can also watch all your favorite movies & TV shows and basically keep up to date with anything that is going on in the world.

To recap, online TV works pretty much the same way as normal TV does. Broadcasters are now using the internet as another way to broadcast their channels, and for us it is a great opportunity to take advantage of. Really the software that has been made to put all these channels together in one place is what really make online TV work well.

As internet connections get faster and, eventually you will see a PC hooked up to the family flat screen and everyone watching online TV.

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Digital Television – Innovative Medium of Communication

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One of the most advanced technologies is Digital Television. Alike computers, digital TV transforms videos and films into digital form before they get transmitted. The betterment in the technology of television resulted to the adoption of DTV. This type of television comes with lots of advantages.

All over the world people are using Digital televisions. The image quality is one of the features which bring popularity to this device. Length, width and height of pictures appear with perfect balance. One would not find the image problem called Ghosting. Actually, Ghosting is the problem which exist as blurred image, seems unclear to eye. Along with ghosting., users are not needed to worry about other technical problems which include weak sound, sound pitch fluctuations etc.,

This TV is perfect for watching movies. The quality sound and image will not allow one to move before the movie gets finished. The reason for good sound and image is such signals which work on low bandwidth. TV doesn’t feel the requirement of broadcast spectrum in low bandwidth. Coming of this communication tool has decreased the popularity level of Analog televisions. Few channels required some programming with the introduction of DTV.

There is one important difference between Analog and Digital Televisions. The former use magnetic waves for the process of transmitting audio and video signals. The later type employ data like computers does in order to offer superior quality of audio and videos. Another advantage of DTV is their wide screen. It is well known that resolution of TV plays a vital role to illustrate better picture quality. More the pixels more better would be the picture quality. In case of Analog televisions, one would find the resolution of 512 x 400 pixels. Simple computer appears with 640 x 480 resolution. But DTV provides minimum ten time better image quality as compared to Analog TV. Viewing TV would be pleasant experience with them.

Digital technology is very advanced in nature. With wide screen format, one can enjoy watching videos with DTV. The wide screen ratio of 16:9 contributes to offer fabulous picture formats, integrated powerful internal terminals and many other. With the same technology, an individual can watch several programs at the same time. On a single channel, it is quite easy to broadcast numerous high definition programs. Several brands are available in the market providing efficient DTV to users.

Digital TV appears with user friendly interface. It is not a problem to go through the channels listing. With it, one is not required to search the channels as per need and desire. Several TV manufacturers are present. But, it is quite obvious that looks, specs, feature, deal and offer vary from company to company. Users would be happy to know that they can take the help of online TV shops for complete knowledge and details of latest arrivals regarding DTV’s. Online shops are very effective as one can remain safe with one’s hard-earned money and precious time which can be spend on other important work. Doubtless, television viewing experience has been improved a lot with the advent of DTV’s. Hence, own latest Digital Television of any leading brand and enjoy leisure time at home a lot.

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India's Influential News Media

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Indian press has such a deep influence over the lives of people that the Indians trust their media more than their government in terms of news authenticity. A survey shows that the most preferred medium of news in India is television (about 37 per cent), followed closely by newspapers (at 36 per cent). Then comes radio at 7 per cent and news magazines at 4 per cent. Thus, media training is a must to handle the Indian limelight.

Surprisingly, Indians trust local newspapers, television, and radio more than news websites and blogs. So the pressure is on for Indian reporters to produce engaging news stories every hour.

The Most Prominent Newspapers Of India

In most of the Indian households, the day starts with a morning cup of tea, along with a newspaper. They are an integral part of the lives of Indians.

In a survey of Indian newspapers, the Hindustan Times (www.hindustantimes.com), published from Delhi, came up as the largest circulated single edition daily with 1,175,339 copies followed by the Ananda Bazar Patrika, published from Kolkata with 1,130,167 copies. The Times of India, published from New Delhi and printed at New Delhi and Sahibabad came third with 1,102,772 copies. The Times of India, the most read English daily in India (www.timesofindia.com), having eight editions with a combined circulation of 2,771,669 copies, came first among multi-edition dailies.

The Dainik Jagran (www.jagran.com) in Hindi having 15 editions, claiming a combined circulation of 2,483,432 copies stood second. Dainik Bhaskar http://www.bhaskar.com (Hindi) with 16 editions and a combined circulation of 1,901,384 copies, occupied the third position. The Economic Times, Financial Daily (www.economictimes.com) sells 400,000 copies. The Economic Times is the most preferred daily reaches by the business population.

India’s Most Influential Magazines

Business Standard (www.business-standard.com), Business World (www.businessworld.in), and India Today (www.indiatoday.com) have a strong grip over the Indian audience. They touch the lives of the Indian public with their accurate reporting and leave room for the reader’s views on current issues.

The Most Popular TV Shows Of India

Aaj Tak (www.aajtak.com) currently dominates the Indian media. It is the most preferred and trusted news channel among the Indian audience. Then comes DD TV, followed by Sun TV, Star news, NDTV, AIR, Zee news, and BBC.

The Indian media has captured the interest of Indian audiences by its various TV shows featuring famous personalities from diversified fields, shows on lifestyle, and other entertainment topics, including serious shows airing people’s views, problems, and controversies. Shows like the Big Fight, Seedhi Baat, Special Correspondent, National Reporter, and others have rocked the newsrooms of India. The latest rage is crime shows and those discussing the law and order problems of cities.

A majority of the Indian people trusts the media seeing them as credible news providers, believing that the media brings them closer to the freedom of speech and their own culture. They feel that they can voice their opinions through the media. However, many viewers find a substantial amount of western influence in Indian media.

Indian media has reached the pinnacle of performance and will continue to reach new heights. Hence, it becomes all the more important for you to take media training and develop a healthy relation with the Indian media.

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PC Satellite TV – Expanding Your Media Center PC

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With the arrival of media center PC’s, PC Satellite TV cards have become more popular. With a media center PC, you don’t have to spend a lot of money as you would with desktop components. You can have an affordable DVD player, surround sound system, and have the ability to play a wide range of audio and video formats. Here’s a few great things about integrating satellite TV with your personal computer:

o You can receive digital satellite programming for free

o You can have a free digital video recorder (DVR)

o PC satellite TV systems are highly affordable

Receive Satellite Channels For Free

Don’t get too anxious about this. When I mentioned free, I’m not talking about satellite TV piracy. Just like there is free local television, you can receive free digital satellite channels as well. This is called Free-to-Air (FTA) satellite programming. These channels are not encrypted and you’re free to legally view them without paying any monthly fees.

Record Digital Video On Your PC

Most satellite TV cards have the functionality and software to record programs that you receive. You can either record live shows, or schedule your DVR to record at times and dates that you specify. You also have the capability to time-shift. So if you had to take a small break in the middle of a live show, you could come back, rewind, and start from where you left off. Unlike popular DVR’s on the market, you don’t have to pay any monthly fees.

Highly Affordable Digital Television

If you consider not having to pay any monthly satellite or DVR fees, you can see that you’ll be saving a lot of money. The only thing that you’re required to pay for is the satellite dish, PC satellite TV card, and any installation fees. You can save more money if you decide to install the equipment yourself.

Even though all of this might seem too good to be true, please keep in mind that all of this is free programming. It isn’t comparable to premium channels that you could receive through DirecTV or Dish Network. However, there are hundreds of Free-to-Air channels that you can receive. If you’re not too much of a TV-holic, you might want to learn more about Free-to-Air television a bit more.

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TV Program Downloads and the Legal Maze

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Is copying TV program downloads to your PC illegal?

The simple answer is no.

The only thing that is illegal is taking copyrighted material that you haven’t acquired legitimately – and, of course, distributing copyrighted material that you have acquired legitimately.

You are well within your rights to copy your own tv program downloads,music collection or whatever onto your computer or your iPod, as long as you don’t then copy those files onto your friends computer or iPod.

As for tv program downloads and music on the internet there are numerous legal options, including online services that sell individual recordings to download and keep, others offer unlimited access to a media archives in return for either a monthly fee or a one off membership fee.

There are also plenty of TV program downloads that are both legal and free, these include one-off promotions from the major companies as well as products from little known production companies or upcoming bands who are more interested in exposure and making a name for themselves than making a profit.

As we’ve already seen there is nothing the media industry fears more (for obvious reasons) than the uncontrolled distribution of its copyrighted material.

It is difficult (impossible?) to see how the companies can stop people sharing files they have copied from their own CD’s or PC files even if they manage to legally kill off the underground file sharing networks.

The major companies do however have a strategy for stopping people freely distributing media they have legally purchased.

Its called Digital Rights Management or DRM, it involves embedding special pieces of code into music files for instance, (or TV program downloads or other formats for that matter) which digitally impose certain restrictions on what you can do with that file.

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22 Tips on What to Wear For a TV Interview

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Recently one of my author clients was featured on FOX News Boston. Before he was interviewed on camera he was nervous but was able to recall the media training that we put him through a few weeks earlier. That, along with a pep talk, and he was good to go.

What about YOU? Are you ready to be interviewed by local or national TV? If you’ve not had media training, believe me it’s too late once you get the call. You may have to get in a car or on a plane within an hour’s notice. It’s too late to get the training then. That’s why you need to be prepared before you get the call.

My experience as a publicist has convinced me that one of the greatest concerns about being interviewed on television is what to wear. For radio or newspaper interviews, fashion doesn’t matter but how you appear is critical for TV. When my clients agree to media coaching, my first choice for them to work with is TJ Walker, CEO of Media Training Worldwide.

TJ Walker is one of the leading authorities on media training in the world. With more than 20 years of media training experience, Walker has trained thousands of CEOs, authors, and experts, including leading government officials in the United States, European Prime Ministers, and African diplomats.

Here’s a quick list of “What to Wear and Not Wear!” that TJ Walker and other media coaches have developed that I share with you now so you can look terrific for your TV interview.

1. Don’t wear white, black or red. White glows and becomes the most noticeable thing on the TV screen. Black is too harsh and can suck up all the light. Reds “bleed” on camera and are distracting.

2. Pastel shirts work well on TV.

3. The safest color on TV is blue.

4. Don’t wear dangly earrings. They distract.

5. Remove jewelry that moves, makes noise, or could hit your microphone.

6. Be wrinkle-free.

7. Don’t wear stripes, herringbone, small intricate designs, or flashy jewelry. They are hard for a TV camera to pick up on.

8. Don’t wear checks.

9. Dress in a simple, boring manner, unless you are a fashion designer.

10. TV viewers should focus on your face and what you say, not your clothes.

11. Men should have about an inch of their shirt cuff showing.

12. Avoid light colored pants.

13. Wear over-the-calf socks so your skin doesn’t show if you cross your legs.

14. Don’t wear more than one ring per hand.

15. Women shouldn’t wear short skirts if you want people to focus on your message.

16. If you wear a dark shirt, dark suit, and dark tie, you will look like you are auditioning to be a hit man on the “Sopranos.”

17. Vests look stuffy on TV.

18. Don’t wear stripes. They dance around on the screen and are distracting.

19. Avoid hair products that add shine.

20. No visible logos or companies or brands, except for your own company logo.

21. People shouldn’t judge you by your appearance, but they will.

22. If you do or wear anything distracting on TV, people will remember that and nothing you say.

Clothes are the major factor in controlling how you appear to viewers. While appearance is critical for success on television you also must be concerned about the words that come out of your mouth, the knowledge you display, and the self-confidence you demonstrate. Media coaches like TJ Walker and marketing experts like myself will make sure you are fully prepared for your big day!

The bottom line: RELAX, you’ll do fine. The butterflies you’re feeling are what will drive you to do your best! Remember, it’s not like they are going to ask you the square root of 656! They’re asking you about your book, your company, your story which you obviously know. Just follow these helpful tips, talk things over with your publicist and you’ll look as good as you sound.

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Digital TV Antenna Basics

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You may laugh and say that TV antennas are a leftover from a forgotten time. With your 500 channel satellite package or your 14 premium cable movie channels, you’d be right to scoff. Until you get your bill. Many viewers are embracing digital TV antennas to get the same audio quality and stellar that you pay big bucks for; all for free. There are several advantages to OTA (over-the air) reception and I’ll discuss those along with how to choose the best antenna for HDTV in your area.

Broadcast HDTV channels are the best of the best

The digital television transition is bringing with it solutions to the 2 most annoying troubles of analog broadcasting; snow and picture ghosting. Digital TV channels allow for a crisp, ghost-free picture and clear sound. All local content is not yet broadcast in HDTV, so it’s typical for stations to broadcast their digital TV channels in standard definition during the day and switch to a full widescreen HDTV broadcast during the “prime time” hours.

If you’ve never experienced what a digital TV antenna can do for you, here are a few reasons to consider one:

  • Over-the-air (OTA) digital TV channels are free. With the exception of the costs you incur for your antenna, receiving digital stations with an HDTV antenna is free.
  • You get access to all your local channels. Many satellite and cable companies will not carry all of the local stations in your area. On many systems, you have access to some of your local stations in exchange for an extra monthly fee.
  • Free access to out of town stations. It’s possible that with the right equipment you can receive out of town stations and often be able to catch sporting events that are “blacked out” in your area.
  • Local digital TV channels are everywhere. Although the largest concentration of digital TV stations are in metropolitan areas, 90% of US viewers can easily get 6 or more digital TV channels.
  • OTA reception has the best picture quality. While your satellite or cable company may offer 500 channels, this comes with a price. They use data compression techniques that lower the audio and image quality of your broadcast often adding distortion or artifacts.

Of course in addition to your HDTV antenna, you will also need some sort of HDTV tuner to receive these digital TV channels, more often than not on newer TVs this ability is already built in. If you have an “integrated” HDTV, or it mentions an ATSC tuner, you are ready to rock. Also, if you currently subscribe to an HDTV package from DISH or DIRECTV, your receiver almost certainly includes an over-the-air HDTV tuner.

Finding your OTA digital TV channels

One of the best ways to find specific digital TV information for your address is the AntennaWeb.org website. You simply put in your address and it will return a list of the digital stations in your area. It allows you to look at both analog and digital TV stations in your area, or you can filter it to show digital broadcasts only. Since many stations broadcast from the same area, they will be clustered together on your results page. Now that you know what digital TV channels are available in your area, it’s time to pick your antenna.

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