Tips for Choosing a HD 1080p Media Player

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So how do you make sure you are getting the most value when purchasing a HD 1080p media player? Let’s look at the facts.

Media Compatibility

Broadcast TV, DVD movies, and streaming video are almost never 1080p. Having a HD 1080p is not going to enhance the picture any higher than one supporting only 1080i or 720p. The big difference comes when you start considering the latest formats of entertainment. Blu-Ray discs are support 1080p and can take the full advantage a HD which supports 1080p. This only becomes important if your are planning on archiving your Blu-Ray movies onto your HD 1080p, which can be a great choice.

What about your TV and your HD 1080p media player

The other factor you need to consider is your television. Having a HD 1080p player does you no good, if your big screen TV is only 720p. You could still buy the 1080p HD digital player with the plans of being ready when you upgrade your TV.

Video on Demand

Since 1080p is not supported by video on demand systems at this time, due to the large bandwidth it would require, it is not a major consideration when considering your HD streaming player today. This doesn’t mean it is not going to happen in the future. Should you plan for the future, or wait for change? If price was not your biggest concern, it would make sense to get a digital player which is ready for the next generation of streaming media. Microsoft, YouTube, and other services are already planning to offer 1080p.

Now lets look at the question is a HD 1080p player worth the price? The answer is an absolute YES. You will quickly discover the cost difference between a HD 1080p player and a less capable HD digital media player is only a few dollars. Why would you try to save only a few dollars, and then not be able to use it for your future upgrades? If you have any equipment capable of 1080p, your investment in a HD 1080p media player will be well rewarded.

Additional considerations when purchasing an HD 1080p media player

Compatibility with your entertainment system

The more important questions come down to choosing seamlessly integrates with your existing television and home theater system. Choose a HD 1080p which supports video on demand, is also an HD streaming media player, and has all the connection options you need for your equipment, especially an HDMI video connector.

Wired or wireless

A bigger question should be do I choose a wireless media player, or a wired system. This can even become more important with a HD 1080p since you’ll be pushing more data.

Storage of the HD 1080p.

Also, considering your storage options will be critical when buying a HD 1080p player. Storing your Blu-Ray movies onto your HD is going to use large amounts of space. You may want to consider using network attached storage for the ease of expansion and flexibility.

So is a HD 1080p media player the best choice in a HD digital player? To get the highest value from your dollar, and to be ready for all your future needs, no other choice really makes sense.

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Digital Media Player Guide Review – Western Digital WD TV Live Network – Ready HD Media Player

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If you are looking for more bang for your buck then the Western Digital WD TV Live Network-ready HD Media Player WDBAAN0000NBK-NESN has some of the best features and capabilities on the market. The WD TV live is a very popular digital media player, and is highly rated by its owners for ease of use and functionality. WD TV Live added some key upgrades from the previous release from Western Digital, the WD TV. This player is network ready, provides video playback up to 1080p TrueHD and digital sound though the media player optical output or the HDMI output. One of the biggest improvements were to the menu system for selecting your media.

Western Digital WD TV Live Network-Ready HD

The WD TV Live digital media player is a media streamer that allows you to stream your video, music, and photos to your high definition TV and play your audio via your home theater system. This player does not come with an internal hard drive, but rather must be connected to a USB mass storage device or network containing your media files. The recommended storage drive is the Western Digital My Book Essential USB 2.0 Desktop External Hard Drive (1 Terabyte -1TB Model) which will provide ample room to store lots of movies, photos, and music. As it comes from the manufacturer, the WD Live HD is a hard wired network ready media streamer. There is nothing to prevent you from going wireless also with a USB wireless dongle. A popular wireless adapter for the WD TV Live is the Linksys Range Plus Wireless USB Compact Adapter that will let you connect to your existing home or business wireless network. Either wired or wireless this digital media player has it’s competition cut out for it. It is very similar to the Patriot Box Office HD and the HDX1000 Network Media Tank, but it doesn’t offer the feature of adding your own internal hard drive to the media player itself. If this isn’t a concern then the WD TV Live is really a fantastic media player. It offers the latest and greatest including 1080p true high definition through HDMI and Dolby Digital and DTS Encoders. Here are the goods, on the WD TV Live:

Includes HDMI 1.3 port, Supporting up to True HD 1080p

Connect external hard drives directly or connect to your network to view movies, photos, and music

USB port for USB drives

Audio formats: MP3, WAV/PCM/LPCM, WMA, AAC, FLAC, MKA, AIF/AIFF, OGG, Dolby Digital, DTS

Video file formats: AVI (Xvid, AVC, MPEG1/2/4), MPG/MPEG, VOB, MKV (h.264, x.264, AVC, MPEG1/2/4, VC-1), TS/TP/M2T (MPEG1/2/4, AVC, VC-1), MP4/MOV (MPEG4, h.264), M2TS, WMV9

Photo formats: JPEG, GIF, TIF/TIFF, BMP, PNG

Connections: Video: HDMI v1.3 (up to 1080p), Composite Video Out; Audio: S/PDIF Optical Digital Audio, Other: 10/100 Ethernet.

Remote Control Included.

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How Google TV Will Help Photographers

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So what exactly is this Google TV phenomenon everyone is talking about? Google’s services are no longer solely in the domain of their powerful search engine and emailing systems. Their innovative approach to technology has led them to produce Google TV which is essentially an application that integrates the company’s core business product (searching), the internet, multimedia capabilities of a media box, and television. Google TV uses a unique method to prepare the websites to be viewed on your TV, even in high definition if you would like. What this effectively means is that you would have full control over information, downloadable programs, the internet, and other media content such as videos and photographs, all from you’re the comfort of your home television.

Perhaps the most attractive element of Google TV is the fact that it is specifically designed for the television user. Anyone can build a device to give you access to the internet through your television. In fact many other manufacturers have been doing this for years. The difference is Google TV is adapted for finding information on program schedules for a specific channel through the search bar. How you can use this information really sets Google apart from the competition, and the preloaded applications show the faith other companies such as Twitter, Napster, and Amazon have in this application.

The additional applications to customize your setup can be downloaded easily through the program and Google launches continuous updates over the air. Other applications such as Flicker and Picasa can also be installed, giving the user full control of their photo gallery or any photos they would wish to use. Because Google TV can be used with just about any TV, households with high definition televisions can view their photo gallery in HD. To some extent this can be advantageous to a photographer because the ‘cap’ on the resolution of the pictures they would like to shoot is increased. This software really gives photographers an excellent opportunity to showcase their portfolio in a way that they intended it to be seen. Google does not limit what you can access through Google TV’s full browser. Coupled with Adobe’s flash player, anyone with the software installed on their television can view flash content. This means that for videos available on YouTube.com and other video content systems that can be viewed in HD, you can watch them right from your television in big screen.

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Weight Loss Help Programs – Where to Get Them

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Need weight loss help? Getting help anywhere—in books, the internet, the magazines, and others—is now easy with the help of the print media, film and   TV   media , and the internet.

Weight loss help books are available in the bookstores anywhere in your vicinity. These books are usually of the self-help variety which can contain tips on how to maintain your regular and/or ideal weight and tips on how to achieve your ideal weight if you are overweight, that is.

Information about the quick weight loss diet programs that are ceaselessly advertised by stars in and out of the TV screens, the health and fitness channels on TV, the weekly or monthly entertainment magazines and even those we encounter in casual conversations with our friends are now printed with in depth and with more details on the self-help books.

To know more about weight loss and the methods employed by majority of the public, it’s best to check with the bookstores or the libraries.

Another source of weight loss help aside from the books is the internet. Type in the keywords: “weight loss help” on the search bars of Google, Yahoo, Altavista, MSN—and other web browsers—and hit the enter key on the keyboard and a number of page titles containing the keywords you entered will come out right in front of your face!

All you need do is sift through the information you get, whether they are significant or unnecessary, and do extensive reading on them. One website on weight loss issues, authored by Anne Collins, compiled many articles that you may find helpful on the subject of weight loss. Aside from that site, there are a few more sites that offer the same kind of services.

All you need do is type and click the search button beside the search bar of your chosen web browser. Also, it would probably be more helpful if you combine both the information power of the print media and the electronic media.

With the combined abilities of the print media (books, magazines, newspapers and etc.) and the electronic media (namely, the internet), the more you acquire information on weight loss that are significant, valid and genuinely backed by scientific studies.

Aside from books and the internet, there are videotapes and DVDs or VCDs that give instructions or information on the many popular methods of losing weight. These visual media are also great source for weight loss help—most especially to those who seek them. VCDs, DVDs and videotapes are usually of the documentary-demonstration type where there is little interview and more demonstration on how the methods employed in losing weight work on the human body. Of course you can also get help from those who have used these weight loss programs and have nothing but compliments and praises on them. Casual conversations with friends who’ve used the popular methods of losing weight can be a great source of information on weight loss.

In this technologically-advanced era, weight loss help is only a few steps ahead of us. All we do is read around!

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UK Media Advertising

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ADVERTISING ON UK MEDIA

There are many options for advertising your brand, product or service within the UK advertising marketplace.
Below is a list of the various media options available to you.

Television
Radio
National Press
Local and Regional Press
Magazines
Cinema
Posters

Within each of the above media there are even more options available to you.
However within this article I wanted to take this opportunity to take you through these various traditional media services, and impart my knowledge.
The reason behind this is I am in the process of building a new client portfolio and would like to offer my services to those of you who are interested in promoting your products or services in the Uk, but are not sure of where to start.
Let me also state that I do not intend to make this too technical, and intend only to make available to you the topline information to give you an outline understanding of what can be achieved.

Television

I have written an article on the early days of planning and buying Uk TV advertising which you can read by clicking here.
One of the most important and interesting changes in Uk TV advertising in the past decade, is the launch of Satellite and Digital TV channels in the UK. Which at the end of the day has basically reduced the entry cost level onto TV for many advertisers, it has also created many more viewing and buying options.
The choice and selection of TV channels are now in the region of 200+, but what does this mean?
Basically it means no matter how big or small your budget is, there will be an opportunity to promote your brand or service on TV.
Let me take you through the various options available.

ITV
Can be purchased on a regional basis, and within various regions this can even be broken down into macro regions, making ITV more affordable than you may of envisaged.
Also ITV has a number of national satellite channels ie ITV2,3,4.
Within the ITV1 natoinal and even the satellite channels airtime can be purchased across a number of time bands:

Coffee Time (early morning pre-noon)
Daytime (1200-16.30)
Pre-Peak (16.30-18.00)
Peak (18.00-22.00)
Late off Peak (22.00-)

NB:These time bands are a rough guide for all stations.
So as an example if you have a brand that is targeted against adults 50+, they can be reached by promoting your product or service during pre-noon and 16.30-18.00 (which is a prime time slot for this age group).
Of course dependent on your target market there will be various different time bands and options for reaching your potential customers.

BREAKFAST TV

Is generally between 06.00-09.30 and is operated on a national and macro regional basis by GMTV, also CH4 operate a breakfast service.
Here again dependent on your target market these are ideal for reaching houswives and houswives with kids.
You will note that GMTV carries quite a large number of toy advertisers.

CH4

Similar to ITV though tends to be younger, however is available nationally and by macro regions.
CH4 also operate their own satellite stations +4 etc, which again offer a wide range of opportunities for reaching your target market (or as I say potential customers).

CH5
Available on a national basis.

Satelite/Digital Tv

The options available to you on these stations are huge, so rather than go into too much detail I will be brief. There are channels covering virtually every subject you can think off, from holidays, history, sport etc.
It should be noted though that satellite tv channels can only be purchased on a national basis, though the entry levels will be lower than launching an ITV1 campaign.
I should also make you aware though that ITV1 audience levels will also be higher than the satellite channels.

COMMENTS
It was my intention to keep the above information brief and just to give you a feel of what is available. The skill in understanding this marketplace background is where I come in with over 30 years of background and direct contacts with the media owners.
The research audience data in the UK is highly sophisticated and this can be discussed, should you be interested in advertising on TV,
Before I move on here is a list of the TV comercial sizes that can be purchased:
10′, 20′, 30′, 40′ and 60′ seconds. (the average Uk TV commercial is 30 seconds).

RADIO

‘The theatre of the mind’ as I call it or as known in the industry.
Commercial radio in the Uk can be purchased locally or on a national basis. The flexibility of radio is the benefit of immediate call to action and can be used in any combination with other media or stand alone.
Local radio can be very cheap and a great way to promote any product or service, and add frequency to any campaign.

NATIONAL PRESS
Who said national press was dead, national press still attracts millions of readers day in day out.
The main uk titles are:

Sun and News of the world
Daily/ Sunday Mirror
Daily/ Sunday Mail
Daily/ Sunday Express
Daily/ Sunday Telegraph
Daily/ Sunday Times
Daily/ Independont on Sunday
Daily/ Sunday Star
FT
(there are other titles)

The various titles above reach a wide range of demographics, and can be planned to reach your target market using an array of sizes in colour or black and white. Lets not forget they also carry a wide variety of supplements which cover many topics ie Fashion, Food and Drink, Motoring etc.

LOCAL and REGIONAL PRESS

You will find thousands of these titles throughout the Uk, from free sheets to paid for titles.
They cover virtually every town and city in the UK.
They tend to cover just local news and events, and carry local classified advertising.
A great combination with local radio.
However if you are launching a product or service nationally and using local/regional press, you should compare the cost of a local/regional press campaign with national press. As sometimes you will find the national press option more cost-effective.

MAGAZINES

There are too many glossy magazines to list here, however there are many available within the Uk. Covering every topic and lifestyle you can think of.
From ‘Cosmopolitan’, ‘Homes and Garden’ to ‘Fish friers Gazette’ yes really.
The opportunities for reaching your potential customers (target market) can certainly be achieved with good planning and buying.
Within the glossy titles you can purchase (as an example) 1/4pages, 1/2pages, pages and double page spreads etc.
The key to getting it right is knowing your budget level and creative treatment and finally your target market.
Once this is set it’s just a matter of good planning and negotiating on your behalf.
It should also be noted that many of these titles also carry classified advertising.

CINEMA

Cinema is an excellent media opportunity for exposing your brand or service to the younger end of the market ie 15-25 year olds. Using longer commercials which add great impact.
Cinema can be purchased in many packages from a particular genre to locations throughout the UK.

POSTERS
Or outdoor as we like to call it in the media.
This covers a wide range of media options:
Static posters
Buses
Taxis
Mobile posters
London underground
Railway advertising
Bus stop advertising
Store advertising
Airports
Ferry ports
It varies quite a lot and the opportunities are vast.
The key to any outdoor poster advertising in creative copy. By this I mean if you are placing a static poster wherever it may be, the copy must be short and concise, as your creative message has to be seen and understood quickly and easily, as passers by only have a shorttime frame to take onboard your message.

With locations such as bus stops railway stations and inparticular the underground stations it is possible to impart more copy as your potential viewer has more time to read your advertising copy.

The larger outdoor static sites are an excellent way for promoting your branding proposition.
Wi
th store posters being ideal to reach your potential customers at their point of purchase
Outdoor media opportunities can be found throughout the Uk, from high streets to airports.

COMMENTS

I have tried to give a rough guide to the various media opportunities available to you throughout this blog for promoting your brand, product or services. I will update this article from time to time and hope you have found some of this information useful.

If you are considering advertising within the Uk and need further help you can contact me by e-mail harrymedia@aol.com

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Becoming a Media Planner

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Taking a client’s advertising ideas and creating a plan for the best advertising campaign is the job of a media planner. They work with the ad copywriters and the clients, to design a an advertising campaign and then work out the most appropriate medium to advertise on, eg TV, radio or print media? Which channels? Target audience? What time to play the ad? etc. The person that takes on this role needs to be a creative visionary with a good eye for what works in advertising. They will also need the ability to develop ideas that will make an advertising campaign successful. Sound intriguing? Some tips below will give you an idea of what it takes to become a media planner.

Get a degree. Media planning is a professional field which requires a good education. There is no dedicated course to study for media planning but it is a good idea to pursue classes in media, marketing and advertising. These courses will be a great place to start.

The right skills. You will need not only a good education, but the right skills set to become a media planner. A sound knowledge of advertising, including what kinds of products can be marketed to a particular target audience and on what form of media that advertising should be presented eg print media, TV, radio? Media planners should be knowledgeable about brands, and be able to design plans on how to brand particular products. Really good people skills are important also, since you’ll be working closely with both clients and advertisers to create a campaign. You should be prepared for a lot of fine tuning in this line of work to ensure that the brand is aimed at the correct audience.

Work experience. Don’t expect to jump right into a position as a media planner – often the way to get started at advertising agencies is by working in lower-down-the-ladder jobs. If at all possible, get an internship with an advertising agency. The relationship to media planning doesn’t have to be immediately obvious – it is more important to get general experience in the industry. You can work your way up the food chain later.

Apply for work. When you are very familiar with the media and advertising campaigns, then you can start going for jobs as a media planner. Talk to the employer that you are currently with regarding positions available at that company. If you’ve worked hard and have proven yourself, you have a good chance of getting promoted to media planner.

If you seek employment outside of your current company, ensure that your résumé is recent and the cover letter is tailored for the company you’re writing to. List all of your relevant experience in media advertising, emphasize your ability to work with clients and advertising professionals to design a successful ad campaign. Be ready to provide samples of your work. With the right grounding and a good interview, you have no problems getting a job as a media planner.

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LED TV – Don't Be Fooled, Understand the Technology First

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Thinking of buying an LED TV, well….Stop! Before you spend in excess of $1500, you need to cut through the jargon and hype to truly understand the technology that you’re actually spending your hard earned money on. TV manufacturers and the media are very good at convincing us that the latest products incorporate the most cutting edge technology and are a must have. Lets get real here, to the average consumer most of this jargon is just down right confusing.

A new range of LED TVs that have hit the market with a big buzz. Samsung have crept through the backdoor and have released the 7000 series range boasting LED technology.

That’s great…but what is this LED technology thats being boasted?

Current LED TVs – The Truth The term ‘LED’ stands for Light Emitting Diode and as you may well know LEDs are used in many of our devices at present, however in terms of the current line of LED TVs, the actual LEDs are used for the backlight of the TV ONLY and not the TV display themselves. If you consider that current TV technology uses CCFL (Cold Cathode Fluorecent Lamps), there is no doubt that an LED backlight is a more efficient form of backlight.

However, the important point here is that the LED television’s display is actually LCD (Liquid Crystal Display), it is the backlight only that is made up of LEDs. So there are two major technologies at use here; LCD for the display and LED for the backlight. In essence a more advanced form of LCD TV.

When you compare this technology to a true LED display TV. Displays such as OLED (Organic Light Emitting Diode) will self illuminate, utilizing an internal thin layer of LED for its display only.

The fact that the ‘LED TV’ term has been used to describe a type of LCD TV is a cunning move on Samsungs part, but genius in terms of marketing, since it capitalises on the current buzz in the TV market of true LED display TVs such as Sony’s XEL-1 OLED TV.

LCD TVs with LED Backlights – The Improvements Now that we’ve established that this is LCD TV with an LED backlight, lets look at how this new range of TV improves on current TV technology such as plasma and standard LCD in 3 key areas:

1. Picture Quality Quite simply, the picture quality has been improved over standard LCD and Plasma, because the range of colours have increased. The utilization of Light Emitting Diodes as a light source instead of traditional lamps provides a higher contrast ratio because the LED produces blacker blacks and whiter whites, this is the key to achieving quality images on screen.

2. Environment LED Technology consumes less power than current backlight TV technology, making a saving on your energy bills.

3. Slimmer Models. Since no provision for a conventional light source is required, LED TVs can be made ultra thin, this makes for a thin, sleek, more attractive model.

Decisions, Decisions If you are in the market for a TV now and want a picture quality in advance of current standard LCD and Plasma ranges on the market, then you cannot go far wrong with an LED TV.

However, if you are in no hurray to purchase a television at this present time and require a TV with technology that will keep it at the forefront of cutting edge, in terms of LED technology, OLED TV is the real deal. Laser TV is another option to explore.

Both are emerging technologies and require patience as they find their place in the market with the correct size screens for your home. These TVs may also require you to dig a little deeper into your bank balance.

The moral of the story is to understand the technology behind the product in great detail before you part with your money, the choice is yours.

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Satellite TV Technology – Know How it Works

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Satellite TV has brought about a revolution in the world of television. A modern broadcasting technology has been incorporated in it. The technology involves the usage of a set top box and a satellite dish for receiving the television broadcast through the communication satellites.

The greatest advantage of satellite TV is that it has a wider range of coverage and therefore, it can access even those areas where the cable or terrestrial television systems do not function. It can be rightly said that this network provides entertainment to the people in almost every corner of the world.

Nowadays, these television networks are being used in three different modes to make you avail them. The technology has been devised in such a way that television can be directly received by your own satellite dish at home. It can be received by your local TV affiliates or can also be distributed across the cable systems after reception through head-ends.

Most companies in the television market are offering direct view of satellite TV. A DBS (direct broadcast satellite) provider is used for programming the dish receiver at your home. This enables you to view it directly on your television set.

Today’s generation has hardly got any time to get bored. The numerous TV channels received by the satellite dish and the set top box in their house provide them with uninterrupted entertainment. The reception is not just limited to the television screen. Technology in the recent days have made it possible for you to view television in your laptop or desktop. That is why we say uninterrupted entertainment. No matter where you are, with the Satellite TV at your service, you can watch your favorite program at any time of the day.

The costs involved in availing such services are quite reasonable. The companies in the market are offering handsome packages, which are worth purchasing as far as the quality of entertainment is concerned. The Satellite TV provides high resolution pictures on your television screen. It ensures great picture quality along with unlimited entertainment for a lifetime that makes it worth purchasing even if it costs you a few extra bucks.

Of all the five hundred or more channels offered by the TV, many of them are educationally helpful. Thus, learning and entertainment go hand in hand. The kids of today are surrounded by gadgets and they hardly find any interest in learning from books. But they do like to fijit with the mouse or the remote control, and so these channels are a great resource for them to learn. Besides, several channels in various languages from all around the world can easily be viewed on just a click of the remote button or the mouse of your PC. If there is any kind of channel left other than the usual ones, the satellite TV provides with you all.

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Promotional Items Vs TV Advertising

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With daily news updates about the credit crunch it is no surprise that you might be worried about the upcoming year and considering abandoning plans to use promotional items; instead looking to focus your marketing budget on other initiatives. However, before allocating your budget give some thought to the power of promotional items…

One of the Strongest Performing Marketing Tools

Promotional items are one of the strongest performing marketing tools, with a recent study showing that 84% of respondents recalled a company after receiving a promotional item from them. Part of the reason promotional items can be more effective is that they work in a slightly different way than TV or radio campaigns.

While TV may bombard us with information every advert break, many people are too busy making a cup of tea to notice. And when they make their tea, your customers could be using a promotional mug, branded with your name and logo, which promotes constantly…not just for a couple of minutes in between a program.

Better Market Segmentation

It is true that TV advertising can reach a lot more people, but this can also be a negative point. Many of the people who see your campaign may not be the people who would ever buy your products, or even consider them. This means that you are wasting some of your hard-earned budget on targeting completely the wrong people. Using promotional items puts the power in your hands, either to ensure that regular customers are sent a gift, or that you send a mailer containing a gift such as a pen to build recognition before your follow up calls.

Cost vs. Return

TV advertising is a very costly approach for any company to take – effective creative comes at a high cost and that’s without media buying. In contrast to this, buying and sending promotional gifts is extremely cost effective and targeted. In fact, if you are seen to be sending gifts to customers and potential customers while other companies are cutting back on this type of activity, it helps differentiate your business as a company who cares about its customers and rewards them for their loyalty. They will remember your name and feel special…rather than a one-way message delivered to everyone on a TV screen.

TV advertising is also short-term, you may only see a brand / brand message a handful of times. However, a promotional gift such as a pen or calculator will keep a company’s brand / brand message in front of someone constantly for a long period of time.

Put yourself in your customers’ shoes…would you prefer a generic message delivered over a mass medium (such as TV) or would you prefer a more personalized approach, such as a letter and gift?

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Media Training 101: The 3 Biggest Media Interview Mistakes

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Doing a media interview, whether it be in front of a television camera, in a radio studio or sitting down with a reporter or blogger, in-person or over the phone, has the tendency to make otherwise confident, eloquent people say really dumb stuff. You need look no further than the evening news – to those political hopefuls during election season – to see the proof.

And it’s not just the big shots in the spotlight either. Often times, without any provocation, the little guy, too, can find himself suddenly answering to the media about a scandal in his industry, whether or not he or his company is personally involved.

But there are a few simple strategies you can arm yourself with that will not only boost your confidence, but will also help you to speak with purpose, boosting your credibility with your customers and stakeholders.

Of course, there’s nothing quite like stepping in front of a real TV camera to completely understand the media interview experience, but grasping the following concepts will get you well on your way. Show me somebody who says they were “misquoted” in the press and I bet I can show you where they committed at least one of the…

3 Biggest Media Interview Mistakes

1. Failing to Prepare Whether you’re going to the press or the press is coming to you, a media interview should rarely come as a surprise. Get your head out of the hole and do your homework. Thinking you can just “wing it” is a sure-fire recipe for disaster.

Know what the issues are surrounding your organization and/or your industry. Don’t discount an issue just because you’re not comfortable with it – that’s surely what they’ll ask you about, whether you want them to or not. Expect it!

2. Not Knowing Your Key Messages – Whether your media interview is proactive or reactive, knowing your key messages is crucial to making the interview work for you. Without your key messages, you’re merely coming off as reactionary, uninformed, or worse yet, defensive.

No matter what a reporter asks you, you can ALWAYS tie-in one of your key messages. Pay close attention to someone who does a lot of media interviews and you’ll soon pick up on this technique. It takes practice, but great communicators know how to do this seamlessly.

3. “No Comment” – Oh really?! Then you must be hiding something! That’s the message you’re sending when you answer with “No comment.” Even if you’re not hiding something, but you still feel like the only possible response is “no comment”, then you have committed egregious and unforgivable acts of #1 & #2 above!

If you can’t speak on a particular subject, tell the reporter so and try to give a reason why. Then, hit ’em with a key message.

Let’s be clear here… this is by no means an end-all list. We’ve merely scratched the surface of the many ways you can avoid a media interview meltdown. There are many other mistakes we see people make time and again when facing the media… mistakes that tarnish reputations and damage, or worse yet, destroy client relationships.

And not all strategies are written in stone either. Absolutes are very tricky things. But by adopting these and other media interview strategies, you’ll be much less likely to ever have to utter, “I was misquoted!”

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